Novedades

Master Crisis Management: Transform Your Tech Startup's Challenges into Triumphs! As a startup founder or part of a PR team, you know that the tech world is fraught with potential crises that can threaten your company's reputation and success. Whether it's a data breach, product failure, or social media backlash, the stakes are high, and the pressure is immense. You need a reliable guide to navigate these turbulent waters and emerge stronger than ever. Equip your startup with proven crisis management techniques to navigate public relations challenges in the tech world with the PR Playbook: ...

MASTERING DIGITAL ADVERTISEMENT: A Comprehensive Guide to Facebook, YouTube, and Google Ads Are you ready to take your digital advertising game to the next level and achieve unparalleled results? Mastering Digital Advertisement: A Comprehensive Guide to Facebook, YouTube, and Google Ads is the ultimate blueprint for anyone looking to harness the full potential of social media and search engine advertising. Why settle for average when you can dominate the competition? This guide is your complete roadmap to navigating the complexities of Facebook, YouTube, and Google Ads, designed to help ...

#1 AMAZON BEST SELLER IN PUBLIC RELATIONS Brand to Lead is the ultimate blueprint for entrepreneurs, experts, and thought leaders who want to break through the noise, build undeniable authority, and turn their personal brand into a powerful business asset. In this bold and actionable guide, Alfredo Barulli—a globally recognized PR and branding expert—reveals the real reason some people seem to effortlessly dominate their industries while others remain overlooked, no matter how talented they are. Spoiler: it’s not luck, and it’s not just hard work. It’s visibility. Drawing on his ...

This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but struggle to turn that into a brand that actually attracts and retains top performers. If you want to turn your employer brand into a strategic business asset, this book is for you. If you need a clear roadmap to cut through the noise and create real impact, this book is for you. If you’re ready to ditch short-term campaigns and build a brand that works long-term, this book is for you.