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The future of marketing isn’t humans vs. machines. It’s humans empowered by machines. Discover how artificial intelligence is reshaping marketing—and why now is the time to lead the change. In today’s fast-paced, hyper-competitive landscape, AI isn’t just a tool—it’s the ultimate edge. From smarter campaigns to predictive insights, from voice search to intelligent automation, artificial intelligence is transforming how brands connect, create, and convert.

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is. Create content marketing so good that people are willing to pay for it.

In this episode, Brynne Tillman and Bob Woods dive into the power of permission-based messaging and how it outshines traditional cold outreach—especially on LinkedIn. From a real-world study comparing unsolicited links vs. permission-first outreach to practical scripting examples, they break down why slowing your sales process can actually speed up your outcomes. Plus, they explore how to apply permission-based strategies to client referrals and introductions. If you're ready to build stronger, more qualified sales conversations without being pushy, this one's for you.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

“Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone – even a complete novice – a content-marketing pro in no time… great tips and techniques to give you the edge you need.” – Michael Davie, author, Winning Ways “We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren’t going to have a business… the revolution has only just begun… the only constant in our world is change itself… Pretending these changes...

Designed to help companies find new and interesting ways to implement AI by interviewing professionals who are actively using AI in their daily life. Join GPT Trainer's Kyle James as he helps you discover new AI strategies you can start implementing today.

Send us a text!! What questions do you want us to answer on our next episode?In this chaotic, caffeine-fueled episode of Out of Office, Megan and Paige go all in on AI - how to use it, how not to use it, and why your “please write me a caption” ChatGPT prompt is giving robot energy and zero sales.They’re spilling the tea on:Why AI is your bestie (but should never be your boss)The difference between using AI and just lazily copying ChatGPT like a content zombieHow they trained their own bot (yes, she's real, and yes, she knows their trauma)The absolute crime that is an M-dash in your ...

Let's Connect!Welcome to the premiere episode of Hire Ground, the podcast where we dig deep into the world of staffing, recruiting, and talent strategy. Whether you’re a recruiter, HR pro, founder, or just talent-curious, you’re in the right place.In this kickoff episode, we’re planting the flag and setting the tone for what Hire Ground is all about: real talk, no fluff, and actionable insights that help you thrive in today’s hiring landscape.Here’s what we’re covering:Why this podcast exists and what you can expect from future episodes.A candid look at the current state of ...

What's on the minds of the most respected communications leaders in America. Listen in as they share their career journeys and perspectives on the future of public relations. InPeRspective is a production of PRSA-NY and is sponsored by Gregory FCA. For more than 35 years, Gregory FCA has helped organizations build brands, grow revenue, increase shareholder value and drive visibility through integrated communications.

CMOs Unscripted is the podcast where top marketing leaders ditch the talking points and get real. Hosted by veteran tech broadcaster Lisa Martin, each episode dives into candid, off-the-record conversations with the world’s most innovative CMOs—from startups to Fortune 500s. Expect bold stories, hard-won lessons, and unfiltered insights on brand strategy, AI, data, customer experience, and the ever-evolving role of the CMO. If you want to hear what’s really shaping modern marketing, this is your seat at the table.

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"SEO is Not Voodoo" demystifies Search Engine Optimization. Tired of SEO feeling like "voodoo"? We dismantle that misconception. Each episode, leading SEO experts cut through jargon, debunk common myths, and share practical strategies. We believe good SEO is about understanding how search engines work and anticipating user intent. Get actionable insights that prove SEO is accessible, logical, and powerful when approached correctly. Join us to understand SEO better!

PR in the Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names. Hosted on Acast. See ...