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What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

Stuck on podcast episode ideas and have no idea what to record next? In this episode, I'm breaking down my fool proof method to get TONS of related, aligned podcast episode ideas that your audience actually wants to hear about using market research!Take My Market Research Survey: https://pamelakrista.com/survey/*You'll be entered to win a gift card of your choice! Choose from Ulta, Sephora, Amazon, or Starbucks! 2 winners will be chosen on June 6th! Ready to launch your podcast? https://pamelakrista.com/podcast-launch/Need a podcast manager (me!) to help you edit, upload and schedule your ...

🎧 A Conversation with Sami Azem about Saving Smarter at HomeIn this episode, I’m joined by entrepreneur Sami Azem, whose mission is simple but ambitious: to help UK households save money – not through gimmicks, but with smart, actionable solutions you’ve probably never heard of.Sami is the founder of Luminiera, a new savings platform currently in alpha testing. His goal? For it it become the go-to app for household savings - guiding you to everything from shower-flow regulators to tax tips, transport hacks, and energy-saving products that could shave £800–900 a year off the average...

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today’s episode, we’re diving into a topic that’s been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products. It’s a conversation that’s gone from a slow simmer to a full-on boil in recent months, and we’ve brought in two of Acadia’s sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We’ll be exploring where the real impact is showing...

Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what you see on your Google Ads account. With his approach, you might be surprised that some underperforming campaigns are doing better than they appear.Connect with our Google Ads experts here:John Moran: / johnmorangads Dean Largaespada: / deanlargaespada Melissa Nodding: / melissanodding 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your ...

Are hair industry awards the golden ticket for your salon or just a shiny distraction? In this episode of Hair Life, myself and Callie cut through the noise and get real about the value of chasing awards.In this episode, you’ll learn: How regional wins can amplify your local rep and turn free press into marketing wins.Why awards season can light a fire under your team, boost morale, and spark industry connections.The hidden costs—entry fees, gala tickets, and time—that can drain your focus if you’re not strategic.Packed with honest insights and practical tips, this episode is your ...

Speaking with Helen Coetzee, CEO of Marketing Pro Group (MPG), about practical ways to generate more attendees.

Speaking with Nicola Kastner, CEO of Event Leaders Exchange, about practical ways to generate more attendees.

Omiana’s new Hypoallergenic Eye Makeup collection offers clean, irritation-free options for sensitive eyes and skin. Featuring mascara, eyeliner, eyeshadow, and brow products—all free from mica, titanium dioxide, parabens, and harsh synthetics—this line redefines gentle, high-performing beauty. Omiana City: Laguna Beach Address: 1968 South Coast Highway Website: https://www.omiana.com

Independent Paint Supplies offers expert commercial vehicle paint services with precise colour matching for any make or model. Using advanced tech, they ensure a flawless finish that keeps fleets looking sharp and consistent, backed by top-quality products and friendly service. IPS Paint City: Swansea Address: Unit 2, St John's Court Website: https://www.ipspaint.co.uk Phone: +44 1792 784078 Email: dom@ipspaint.co.uk

Experience Machu Picchu in one efficient day with Inca Rail's new tour. Journey on The 360° train with panoramic views, enjoy a guided citadel visit, and return to Cusco by evening. All-inclusive package ($372) features train tickets, entrance fees, and bilingual guide. Inca Rail City: Cusco Address: 105 Portal de Panes Website: https://incarail.com/

In this episode of TradesFormation Unlocked, host Adrian Fadini reconnects with Will Demirdonder, founder of Proximity Plumbing. Will shares his inspiring journey from a one-man van to leading a 20-plumber-strong team in Sydney’s eastern suburbs. He delves into his early days juggling high-rise jobs with private work, the key role of his partner Emily in scaling the business, and the transformative impact of strategic coaching.The conversation reveals how Will’s mindset—marked by obsessive execution, emotional intelligence, and unwavering commitment—became the bedrock of Proximity's ...

「ストレスチェックの義務対象を拡大　改正安衛法が成立」　　ストレスチェックの実施を労働者数50人未満の事業場にも義務付ける改正労働安全衛生法が衆院本会議で可決、成立した。高年齢労働者の労働災害防止対策も強化し、高年齢労働者の特性に配慮した作業環境改善や作業管理などの実施を事業者の努力義務とする。施行時期は、ストレスチェック義務化が公布後３年以内、高年齢労働者関係が令和８年４月。

「熱中症対策は早期に　大手建設業者へ要請文　東京労働局」　　東京労働局（富田望局長）は５月12日、大手建設業22社（23事業場）との連絡会議を開き、建設現場での熱中症対策の徹底を要請した。　同労働局管内では昨年、熱中症による休業４日以上の死傷者数が過去２番目に多い106人に上った。４人が死亡し、うち３人を建設業が占めている。

「看護等休暇を有給化　育介法上回る制度整備へ　ヤマナカ」　　育児・介護休業法の改正に合わせて、法定を上回る制度を整備――愛知県を中心に約60店舗のスーパーマーケットを展開する㈱ヤマナカ（愛知県名古屋市、中野義久代表取締役社長）は、育介法に基づく「子の看護等休暇」と「介護休暇」を有給化した。法定の年５日までが対象。子育て・介護中の女性が多いパート社員にも適用し、人材確保につなげる。