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Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously ...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

You’ve probably been warned against performance based pay. James has built a multi-million-dollar income stream on that model, and he'd do it again.

Drug-free arthritis relief is now possible with scalar wave therapy, a non-invasive treatment that targets inflammation at the cellular level. This innovative approach penetrates joints deeply, potentially improving mobility and reducing pain without medication side effects. For more, visit https://www.waveriderscalar.com/ Waverider Scalar Wellness Center City: Phoenix Address: 2010 West Parkside Lane Website: https://www.waveriderscalar.com/

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

Unlock the blueprint to establishing a standout AI consulting brand with the definitive guide, "Build Your AI Consulting Brand." In a world where digital presence is everything, this comprehensive ebook unpacks how AI consultants can carve out their niche, create a compelling brand identity, and rise to industry prominence. Start with understanding the digital landscape and why a robust online identity is non-negotiable for AI professionals. Discover how to identify market gaps with precision and leverage your unique expertise into a profitable niche, supported by insightful case studies ...

経済活動の本格化という状況を踏まえ、読者に向けて利益を増やすための実践的なアイデアを提供しています。特に、大きな投資なしにすぐ始められる施策や、選択肢を絞ることの重要性、そしてまとめ買い特典やセットメニューの組み方について、具体的なヒントや注意点を紹介することで、読者のビジネス拡大や安定経営を支援することを目的としています。（202207）

When a potential client is searching for a therapist, what actually makes them say, “Yes, this is the one”? In this episode, I break down what really drives client decisions—and spoiler: it's not your credentials or your list of modalities.I’ll walk you through how specificity in your niche and messaging creates connection, trust, and the kind of clarity that makes you easy to choose (and refer to). You’ll also hear why being “for everyone” is actually a fast track to being forgettable, and how choosing a niche isn’t a forever decision—it’s a powerful starting point.If you...

Scaling Your Business with the Rule of 26: Michael "Buzz" Buzinski on B2B Marketing Growing a business is one thing, but scaling it efficiently requires the right marketing strategy. Michael "Buzz" Buzinski, a decorated US Air Force veteran and serial entrepreneur, shares his expertise on B2B marketing, revenue-driven KPIs, and the principles behind sustainable business growth. In the latest episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Buzz about his journey from jazz musician to multi-million-dollar agency owner, the power of the "Rule of 26," and how businesses...

Discover how ALand, under the visionary leadership of a Swiss economist, empowers high-net-worth individuals, entrepreneurs, and global families to transcend borders with strategic mobility and wealth optimization. This podcast outlines ALand's bespoke solutions across premier jurisdictions, offering pathways to global aspirations.Key Points Covered:🌍 Global Reach: Tailored solutions in jurisdictions like Dominica, St. Kitts, UAE, Spain, Greece, Panama, and more.🛂 Citizenship by Investment (CBI): Facilitating immediate citizenship with visa-free access and tax optimization.🏡 Residency...

🌟 Episode OverviewIn this episode, we explore the fast-changing world of higher education marketing, diving deep into the latest trends, strategies, and tactics to connect with Gen Z and beyond. Leveraging insights from a wide range of recent sources, we uncover how demographic shifts, technological advancements, and economic uncertainties are reshaping the marketing playbook for universities and colleges.We’ll cover the power of digital and social media channels, how to craft personalized campaigns, the growing influence of authentic storytelling, and how to harness SEO to reach your ...

We just got back from MAU Vegas — slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding.In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference.Didn’t make it to MAU? Don’t worry — we’ve got you covered. Let’s laugh, learn, and spill a little post-MAU tea together. 🍸📱You will discover:✅ The best app growth tips we brought back from MAU✅ How to turn post-conference inspiration into Monday execution✅ The AI...

Le Web file à toute vitesse ? Dans cet épisode, Valérie et Mini Froggy t’apprennent à reconnaître les courants qui comptent et à les surfer pour être vu — pas englouti ! On décortique : risques de l’immobilisme, outils de veille simples (Google Trends, hashtags, micro-influence), et méthode pour intégrer LA bonne tendance à ta stratégie sans perdre ton focus PME. Prends ton café, on t’offre la boussole pour briller, solide !👉 Lis l’article complet ici : https://froggy-net.com/tendances-marketing-web-visibilite-pme

What do barefoot patients, expensive coffee, and a small shoe factory have in common? In this episode of The Dental Practice Fixers podcast, Dr. Rich shares a strange but true story from a Seattle café and ties it into a powerful lesson about opportunity, mindset, and making the most of what’s right in front of you. You’ll also hear a business fable with a surprising dental twist — and learn why your credit card fees might not be as fixed as you think. And then - mystery shopper calls! Don’t miss this one! Key Takeaways Clinical Opportunities & Patient Communication Periodontal ...

Mastering SEO in today’s landscape takes more than just knowing keywords. It’s about understanding links, user behavior, and how AI is changing the game. Whether you're a seasoned SEO or just getting started, having the right mindset and strategy is key. In this episode, Craig Campbell breaks down the core elements of a successful SEO campaign. He shares his approach to launching fast-moving projects, building links that actually move the needle, and using CTR and AI strategies to stay ahead. You’ll also learn how to avoid the top SEO mistakes he sees most often and how to use tools like...

Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works. Get FREE access to our profit making ...