Novedades

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously ...

To achieve long-term success in tumultuous businesses like media and entertainment, following formulas and data won't get you there. Barry Diller, the current Chairman and Senior Executive of both IAC and Expedia Group, has built a decades-long career in TV, film, and digital media by going with his instincts and betting on what he views as good ideas with limitless potential. He shares what he's learned about navigating the larger-than-life personalities in Hollywood, developing talent over time, and taking advantage of luck when it comes your way. Diller is the author of the new memoir, Who...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

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You’ve probably been warned against performance based pay. James has built a multi-million-dollar income stream on that model, and he'd do it again.

Drug-free arthritis relief is now possible with scalar wave therapy, a non-invasive treatment that targets inflammation at the cellular level. This innovative approach penetrates joints deeply, potentially improving mobility and reducing pain without medication side effects. For more, visit https://www.waveriderscalar.com/ Waverider Scalar Wellness Center City: Phoenix Address: 2010 West Parkside Lane Website: https://www.waveriderscalar.com/

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

Unlock the blueprint to establishing a standout AI consulting brand with the definitive guide, "Build Your AI Consulting Brand." In a world where digital presence is everything, this comprehensive ebook unpacks how AI consultants can carve out their niche, create a compelling brand identity, and rise to industry prominence. Start with understanding the digital landscape and why a robust online identity is non-negotiable for AI professionals. Discover how to identify market gaps with precision and leverage your unique expertise into a profitable niche, supported by insightful case studies ...

Collaboration is the cornerstone of small business success! In this dynamic panel discussion, Thomas Ballard, The Groundwater Guy, joins a diverse group of industry experts to explore the strategies and tools that drive effective partnerships. Together, they’ll share real-world examples of overcoming challenges, fostering innovation and leveraging each other’s strengths to achieve shared goals. This live-streamed session invites you to engage in the conversation, gain actionable insights and ask your pressing questions in real-time. Following the panel, a private, recorded Q&A session will...

Join Thomas Ballard, The Groundwater Guy, as he dives into the art and science of collaboration for small businesses. In this engaging session, Thomas will share proven strategies to foster partnerships that drive innovation, efficiency and growth. Drawing from his extensive experience in consulting, live training and even school board leadership, Thomas will highlight: The keys to building trust and aligning goals with collaborators. Actionable steps to identify and maximize mutually beneficial partnerships. Real-world examples of successful collaborations that have led to impactful results. ...

Need a step-by-step plan for your event launch? In this session, we’re diving deep into the exact blueprint for planning and setting up a successful virtual event. You’ll get expert insights on the practical aspects of event execution, from choosing the right platform to creating a seamless experience for your attendees. 🔹 What We’ll Cover: ✅ Step-by-step guide to planning a virtual event ✅ Choosing the right platform & tech tools ✅ Crafting an engaging event agenda ✅ Speaker management & audience interaction strategies ✅ How to create a seamless registration & onboarding ...

How do you transform a group of followers into a thriving, engaged community? In this master class, Elle Kersey, Founder of EK Media Agency and a marketing innovator with over 25 years of experience, will share her proven strategies for building communities that don’t just connect but drive real results. Drawing on her extensive expertise in personalized marketing and customer engagement, Elle will guide you through the essential steps to create, nurture and sustain vibrant communities that elevate your brand and business. What you’ll learn: The key principles of fostering authentic ...

Join us for an engaging live conversation with The Jason Hodge, a seasoned media architect, livestream producer and content strategist, as he unveils the secrets to creating profitable storytelling strategies. From crafting compelling narratives to distributing your message across multiple platforms, Jason shares his expertise in media architecture and content repurposing. In this introductory interview, we'll dive into the art of storytelling as a powerful tool for business growth. Discover how to extract, optimize, and syndicate your stories for maximum impact, and learn how to turn your ...

Want to launch a virtual event that actually works? Kick off our Event Launch Strategy series with an exclusive Introductory Interview: The Road to Successful Event Launches! 🎤 We’ll be talking with industry experts and successful event planners to discuss: ✅ Why a well-planned event launch matters ✅ Common mistakes to avoid ✅ Key elements of a solid event foundation (goal setting, audience, format) ✅ Expert insights on what makes an event stand out ✅ Live Q&A – Get your questions answered! Learn how to approach event setup with a strategic focus so you can build a solid ...

Your event is over—now what? The success of an event doesn’t end when the last session wraps up. In this final session, we’ll break down key metrics, attendee feedback, and post-event engagement strategies to help you analyze performance and refine your future event launches. 🔹 What We’ll Cover: ✅ How to measure the success of your event launch ✅ Key data points & analytics to track ✅ Gathering & using attendee feedback for future events ✅ Post-event engagement & nurturing your community ✅ Making your next event even better By the end of this session, you'll have clear ...

About This Event Innovators Insights Session: Step into the future with Doc Williams, a trailblazer in leveraging emerging technologies and building impactful brands. As a documentary producer, founder of Brand Factory Inc. and YouTube content creator, Doc has dedicated years to helping creators and businesses navigate the evolving digital landscape. With over 23,000 YouTube subscribers and a proven track record of empowering entrepreneurs, Doc is here to share his expertise on Generative AI and how it can revolutionize your content strategies. In this dynamic session, you'll discover: The ...