Novedades

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

Still stitching Trello, Google Forms, and Zapier together to manage your podcast production? It’s costing you more time (and money) than you think. In this episode, we show you how to finally streamline and scale — without duct tape.In this episode of Behind the Workflow, Simona and Taly rip off the duct tape and shine a bright, beautiful light on the hidden chaos lurking behind most podcast production systems. If you’ve ever stitched Trello, Google Forms, and Zapier together with crossed fingers and whispered prayers — this one’s for you.They dive deep into why patchwork workflows ...

This week, we’re digging into the psychology behind high-converting web design. You’ll learn how intentional design choices — rooted in human behavior — can guide your visitors from casual scrollers to committed clients.Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kelly ...

If you’ve ever felt overwhelmed trying to design social media posts, struggled with showing up consistently, or wished your Instagram feed looked a little more “put together,” this episode is for you.Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kelly ...

Today we're going to talk about partnerships, the pros and cons, and the different types. Screw The Commute Podcast Show Notes Episode 993 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Partnerships 01:21 Conventional wisdom on partnerships 03:24 Three main types of partnerships 05:03 Partnerships can be good with some advantages 09:45 Things to pay attention ...

Stuck on podcast episode ideas and have no idea what to record next? In this episode, I'm breaking down my fool proof method to get TONS of related, aligned podcast episode ideas that your audience actually wants to hear about using market research!Take My Market Research Survey: https://pamelakrista.com/survey/*You'll be entered to win a gift card of your choice! Choose from Ulta, Sephora, Amazon, or Starbucks! 2 winners will be chosen on June 6th! Ready to launch your podcast? https://pamelakrista.com/podcast-launch/Need a podcast manager (me!) to help you edit, upload and schedule your ...

🎧 A Conversation with Sami Azem about Saving Smarter at HomeIn this episode, I’m joined by entrepreneur Sami Azem, whose mission is simple but ambitious: to help UK households save money – not through gimmicks, but with smart, actionable solutions you’ve probably never heard of.Sami is the founder of Luminiera, a new savings platform currently in alpha testing. His goal? For it it become the go-to app for household savings - guiding you to everything from shower-flow regulators to tax tips, transport hacks, and energy-saving products that could shave £800–900 a year off the average...

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today’s episode, we’re diving into a topic that’s been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products. It’s a conversation that’s gone from a slow simmer to a full-on boil in recent months, and we’ve brought in two of Acadia’s sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We’ll be exploring where the real impact is showing...

Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what you see on your Google Ads account. With his approach, you might be surprised that some underperforming campaigns are doing better than they appear.Connect with our Google Ads experts here:John Moran: / johnmorangads Dean Largaespada: / deanlargaespada Melissa Nodding: / melissanodding 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your ...

Are hair industry awards the golden ticket for your salon or just a shiny distraction? In this episode of Hair Life, myself and Callie cut through the noise and get real about the value of chasing awards.In this episode, you’ll learn: How regional wins can amplify your local rep and turn free press into marketing wins.Why awards season can light a fire under your team, boost morale, and spark industry connections.The hidden costs—entry fees, gala tickets, and time—that can drain your focus if you’re not strategic.Packed with honest insights and practical tips, this episode is your ...

Speaking with Helen Coetzee, CEO of Marketing Pro Group (MPG), about practical ways to generate more attendees.

Speaking with Nicola Kastner, CEO of Event Leaders Exchange, about practical ways to generate more attendees.

Omiana’s new Hypoallergenic Eye Makeup collection offers clean, irritation-free options for sensitive eyes and skin. Featuring mascara, eyeliner, eyeshadow, and brow products—all free from mica, titanium dioxide, parabens, and harsh synthetics—this line redefines gentle, high-performing beauty. Omiana City: Laguna Beach Address: 1968 South Coast Highway Website: https://www.omiana.com