Novedades

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

From Passion to Profit is your ultimate guide to turning what you love into a thriving business. Whether you’re a creative, an entrepreneur, or someone with a burning idea, this book will show you the step-by-step process of transforming your passion into a profitable venture. Through real-life success stories, practical advice, and proven strategies, "From Passion to Profit" equips you with the tools to overcome obstacles, refine your niche, and build a business that not only excites you but generates income.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

Řídil program všech velkých slovenských televizí a pořady, které potom zaváděl na českém Barrandově, se vysílají dodnes. Jak podle něj televizní byznys ovlivní šíření přes internet?→ Celé epizody bez reklam poslouchejte na HeroHero.co/Aust

Building a business while raising little ones? Same. The BFF Club Podcast is your go-to spot for real talk on marketing, motherhood, and making it all work—without losing yourself in the chaos. Hosted by Kilee Lorenz, a mom, marketing strategist, and solopreneur, this podcast feels like a coffee date with your business bestie.Each week, we’ll chat about growing your brand, juggling mom life, and navigating the messy, beautiful balance of it all. Expect solo episodes packed with relatable stories, marketing tips, and behind-the-scenes insights, plus guest interviews and candid convos with ...

Kia ora! I’m Maxene London: Podcast Producer, Audio Nerd and Founder of Maxene London Creative. Let’s explore what it takes to start and maintain a successful podcast. I’ll chat with industry experts, podcast hosts and fellow audio nerds on everything about the wonderful world of podcasting. We’ll talk techniques, trends, and top tips to get you started on your podcast journey. Whether you’re a podcast newbie, or you’ve been here a while, welcome. Wanna podcast? Hosted on Acast. See acast.com/privacy for more information.

In this episode...I sit down with Janet Madrid—holistic health advocate, mother, grandmother, and dentist with over 46 years of experience. Janet shares how oral health is more than clean teeth—it’s a direct window into your overall health. We dive into her new book Hope for Health, which uncovers the powerful, often overlooked connection between your mouth and body.Janet reveals practical tools and strategies for optimizing your health, increasing your lifespan, and embracing a holistic approach to well-being. Whether you're seeking to improve your own health or better support your ...

Si usas ChatGPT para tareas comerciales o de marketing B2B, hoy te voy a contar las diferencias entre usar GPTs personalizados o agentes y el Chat normal de ChatGPT. Veremos qué es un GPT personalizado o agente de IA, ventajas de usarlo, versiones para las que están disponibles y las principales diferencias con el Chat tradicional. Sabrás cual es la alternativa que te ahorra tiempo, te entrega más calidad y aprender más sobre tu negocio. 📌 Taller ChatGPT para Ventas B2B Aprende a integrar la IA en tu proceso comercial para automatizar tareas, mejorar tu cierre de ventas y vender ...

Are you pouring your heart into your podcast but feeling invisible? You're not alone. Despite consistent effort, many podcasters struggle to see real growth. But what if I told you that your well-intentioned strategies might be holding you back? In this eye-opening episode, I'm pulling back the curtain on a major issue in the coaching and visibility industry that's causing burnout and frustration for podcasters everywhere. Get ready to challenge everything you thought you knew about repurposing content and growing your show. You'll discover: Why blindly repurposing content ...

How did you land your first customers, and how did that shape your entrepreneurial journey? Dan Sullivan and Jeffrey Madoff share their origin stories, from life insurance referrals to fashion industry breakthroughs. They explain why longevity in business comes from curiosity, calculated risks, and a relentless focus on making your future bigger than your past. Show Notes: Thinking about your thinking is beneficial no matter who you are or what industry you’re in. There’s no recipe for creativity. Risk and excitement are two sides of the same coin—you can’t have growth without ...

In this week’s Adventures in Business mini-episode, Mandi and Amani dive into their six-second video that unexpectedly went viral on TikTok. It wasn’t the production value or a trending dance that caught attention – it was 3 simple, wise questions from Mandi’s mom, Kathy K: “Does it need to be said? Does it need to be said by me? Does it need to be said by me right now?” These three short questions struck a nerve online. So naturally, they wanted to unpack the meaning behind them and how they apply in both business and life. 🔗 Rate, review, and subscribe to the YouTube ...

This episode explores Aspen One's unique brand promise, rooted in a passion for the outdoors, personalized service, and employee empowerment. Katy Boughton, Senior Customer Insights Manager at Aspen One, discusses how Aspen identifies and resolves customer pain points—such as rental delays and parking issues—through data-driven improvements. She highlights the role of on-mountain ambassadors, employee recognition programs, and sustainable practices, including employee housing and environmental initiatives. The discussion emphasizes the importance of omnichannel experiences, seamless data...

Trusted Financial Advisors PODCAST feat. Rich Pinto

Ready to go global but not sure how to get there?In this episode of The Business Ownership Podcast I interviewed Dr. Brigitte Bojkowszky. Dr. Brigitte Bojkowszky, founder of BridgetBrands, is a seasoned company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide, coupled with a rich background in the corporate realm.With a passion for brand excellence, Brigitte empowers corporations and entrepreneurs to craft distinctive brand identities, cultivate cultures rooted in shared values, and deliver ...