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The future of marketing isn’t humans vs. machines. It’s humans empowered by machines. Discover how artificial intelligence is reshaping marketing—and why now is the time to lead the change. In today’s fast-paced, hyper-competitive landscape, AI isn’t just a tool—it’s the ultimate edge. From smarter campaigns to predictive insights, from voice search to intelligent automation, artificial intelligence is transforming how brands connect, create, and convert.

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is. Create content marketing so good that people are willing to pay for it.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

“Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone – even a complete novice – a content-marketing pro in no time… great tips and techniques to give you the edge you need.” – Michael Davie, author, Winning Ways “We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren’t going to have a business… the revolution has only just begun… the only constant in our world is change itself… Pretending these changes...

Řídil program všech velkých slovenských televizí a pořady, které potom zaváděl na českém Barrandově, se vysílají dodnes. Jak podle něj televizní byznys ovlivní šíření přes internet?→ Celé epizody bez reklam poslouchejte na HeroHero.co/Aust

Let's Connect!Welcome to the premiere episode of Hire Ground, the podcast where we dig deep into the world of staffing, recruiting, and talent strategy. Whether you’re a recruiter, HR pro, founder, or just talent-curious, you’re in the right place.In this kickoff episode, we’re planting the flag and setting the tone for what Hire Ground is all about: real talk, no fluff, and actionable insights that help you thrive in today’s hiring landscape.Here’s what we’re covering:Why this podcast exists and what you can expect from future episodes.A candid look at the current state of ...

In just three years, Zino Osehobo built a 26-person criminal defense firm fueled almost entirely with leads from Instagram. He generates 400 leads monthly, qualifies 150, and signs 20 clients—all while spending one Saturday a month on content creation.In this 33-minute on-demand interview, Zino shares:The Instagram posts that drive results (and how they evolved)The 3-question form that filters leadsThe exact funnel his intake team uses for same-day consultsHow Zapier and Loom power both his follow-up and trainingWhy automation has been critical to profitabilityHow he balances growth with ...

Uncover the secrets of a top Video Production Company London. From storytelling to expert teams and stunning locations, see how London best create videos that truly captivate and connect.

What's on the minds of the most respected communications leaders in America. Listen in as they share their career journeys and perspectives on the future of public relations. InPeRspective is a production of PRSA-NY and is sponsored by Gregory FCA. For more than 35 years, Gregory FCA has helped organizations build brands, grow revenue, increase shareholder value and drive visibility through integrated communications.

In Between Sips isn’t about polished pitches or viral advice. It’s real conversations with entrepreneurs who’ve lived the highs, lows, and hard pivots of business. Hosted by Ryan Caracciolo of Striventa, each episode blends wisdom, war stories, and just enough sarcasm to keep it grounded.If you’re building something and wondering if the mess is normal—it is. And you’re in good company. Pull up a chair, pour something strong, and let’s get into it.

CMOs Unscripted is the podcast where top marketing leaders ditch the talking points and get real. Hosted by veteran tech broadcaster Lisa Martin, each episode dives into candid, off-the-record conversations with the world’s most innovative CMOs—from startups to Fortune 500s. Expect bold stories, hard-won lessons, and unfiltered insights on brand strategy, AI, data, customer experience, and the ever-evolving role of the CMO. If you want to hear what’s really shaping modern marketing, this is your seat at the table.

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"SEO is Not Voodoo" demystifies Search Engine Optimization. Tired of SEO feeling like "voodoo"? We dismantle that misconception. Each episode, leading SEO experts cut through jargon, debunk common myths, and share practical strategies. We believe good SEO is about understanding how search engines work and anticipating user intent. Get actionable insights that prove SEO is accessible, logical, and powerful when approached correctly. Join us to understand SEO better!