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The future of marketing isn’t humans vs. machines. It’s humans empowered by machines. Discover how artificial intelligence is reshaping marketing—and why now is the time to lead the change. In today’s fast-paced, hyper-competitive landscape, AI isn’t just a tool—it’s the ultimate edge. From smarter campaigns to predictive insights, from voice search to intelligent automation, artificial intelligence is transforming how brands connect, create, and convert.

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is. Create content marketing so good that people are willing to pay for it.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

Řídil program všech velkých slovenských televizí a pořady, které potom zaváděl na českém Barrandově, se vysílají dodnes. Jak podle něj televizní byznys ovlivní šíření přes internet?→ Celé epizody bez reklam poslouchejte na HeroHero.co/Aust

CMOs Unscripted is the podcast where top marketing leaders ditch the talking points and get real. Hosted by veteran tech broadcaster Lisa Martin, each episode dives into candid, off-the-record conversations with the world’s most innovative CMOs—from startups to Fortune 500s. Expect bold stories, hard-won lessons, and unfiltered insights on brand strategy, AI, data, customer experience, and the ever-evolving role of the CMO. If you want to hear what’s really shaping modern marketing, this is your seat at the table.

Reoping Shod

"SEO is Not Voodoo" demystifies Search Engine Optimization. Tired of SEO feeling like "voodoo"? We dismantle that misconception. Each episode, leading SEO experts cut through jargon, debunk common myths, and share practical strategies. We believe good SEO is about understanding how search engines work and anticipating user intent. Get actionable insights that prove SEO is accessible, logical, and powerful when approached correctly. Join us to understand SEO better!

PR in the Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names. Hosted on Acast. See ...

Cases & Causos. Informação relevante, com gente interessante! O Cases & Causos ABMRA é o podcast da Associação Brasileira de Marketing Rural e Agro que conecta comunicação e vivência no campo. A cada episódio, um case marcante de marketing e um causos real do Agro se encontram num bate-papo leve e cheio de conteúdo. Um espaço para quem faz, vive e transforma o setor por meio de boas ideias e boas histórias. Dê o play e acompanhe quem está na linha de frente do Agro brasileiro.

What does it take to spin today’s scandals and successes?Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.

The ‘Getting Sh*t Done Podcast’ - This is a space for raw, unfiltered conversations with people who are actually out there doing it. Building businesses, pushing their limits, navigating setbacks, and finding ways to win. No fluff, no corporate jargon, just honest stories and practical insights you can take and apply in your own way.We dive into conversations with high performers and entrepreneurs, whether they’re just getting started or have already built something incredible. We want to know what’s worked, what hasn’t, and what keeps them moving forward.The podcast is hosted by ...

The Dental SEO 101 podcast is your ultimate resource for optimizing your dental practice's online presence! The host, Ross Dunn, simplifies the complex world of digital marketing, offering strategies explicitly tailored for dentists. Each episode covers essential topics such as the fundamentals of SEO, local SEO strategies, and tips for enhancing your website's visibility. Learn actionable techniques to attract more patients and boost your revenue while maintaining exceptional customer service. Whether you're a seasoned practitioner or just starting out, Dental SEO 101 equips you with the ...