Novedades

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously ...

To achieve long-term success in tumultuous businesses like media and entertainment, following formulas and data won't get you there. Barry Diller, the current Chairman and Senior Executive of both IAC and Expedia Group, has built a decades-long career in TV, film, and digital media by going with his instincts and betting on what he views as good ideas with limitless potential. He shares what he's learned about navigating the larger-than-life personalities in Hollywood, developing talent over time, and taking advantage of luck when it comes your way. Diller is the author of the new memoir, Who...

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

The business of fragrance creation is an artistic business. Nevertheless, opportunities to enhance the perfumery and scented personal care product creation process through digital engagement, and with consumer and market data, are significant. This week on the CosmoFactory podcast, we hear about the work of a fragrance evaluator and the advantages of an intelligent perfumery platform. Our guest is Federica Libralon, Fragrance Development Manager at Scentmate by dsm-firmenich, an online platform launched in 2021 as a resource to brand leaders and beauty entrepreneurs. It allows users to create...

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

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Send us a textConnor and Caroline of Wingman Heating and Cooling share how they transformed their company through rebranding, from their former identity as Auburn Premier Air to creating a distinctive brand that reflects their family values and company culture.• Making the decision to rebrand despite fears and uncertainties• Choosing a name and identity that allows for future market expansion beyond Auburn• Creating a brand centered around their family dog Kai as the company mascot• Building a brand that makes customers feel comfortable and safe• Involving team members in the ...

Get in Touch! Send us a message.Welcome to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson and in this episode we're talking about something that can make or break your software success – integrations!GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFacebook: ...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

What shortcuts are actually worth taking when you're building a SaaS? In this episode, Rob Walling and fan favorite Derrick Reimer delve into listener questions about startup development. They discuss the impact of AI coding tools on building minimum viable products (MVPs) and the importance of user experience (UX) with advice on balancing UX investment based on the product's nature. You’ll also hear a breakdown of the real costs of leaving the cloud, plus tips on email deliverability and validation. Throughout, they highlight how validating ideas through user feedback and research is ...

AI is moving faster than most people realize—and it’s continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft’s 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the 2025 State of Marketing AI Report. The episode also covers OpenAI’s autonomous coding agent, TikTok’s new AI video tool, the rise of AI baby podcasters, what to watch for at Google I/O and more in our rapid fire section. Access the show notes and show...

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

We hit two milestones that less than 1% of podcasts ever reach: 🔥 1 million downloads 🔥 500 episodesAnd we’re just getting warmed up.To celebrate, we’ve put together a compilation of hard-hitting moments from top guests who’ve been in the trenches of the sales game. You’ll hear from:Chey Wisdom on becoming a top performer in less than 9 monthsKenny Brooks on using humor to win hearts (and deals)Jeremy Miner breaking down problem-solving vs. product-pushingParker Langeveld on what separates closers from average repsJill Sinclair sharing the winner’s mindset you need in ...

In this episode, James F. Griffin shares the top strategies that auto body, PDR, and auto repair shops are using to grow faster, get more leads, and increase car count in 2025.Book a free auto shop strategy session at: ⁠⁠AutoShopMarketingPros.com⁠From Google Ads to Facebook lead forms to AI follow-up automation, this workshop walks you through step-by-step how to create a lead generation machine for your shop—even on a budget.✅ What You'll Learn:How to set your car count and revenue goalsWhat’s working right now for Auto Body & PDR lead generationHow to run profitable Google & ...

Si realmente quieres saber por qué es importante que un afiliado desarrolle su Personalidad. Escucha el décimo episodio del Podcast Aprende y Vende Como Afiliado. Y descubre como hacerlo siguiendo todos los consejos que les hemos plasmado en este Podcast.

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Most business owners follow up once or twice — but it actually takes 7 to 12 touchpoints to turn a lead into a paying client. In this episode of Strategy with Sally, we dive into how to build a follow-up system that converts using smart automation. Learn how to nurture leads, close more sales, and create raving fans who buy again and refer others. You’ll discover: Why most businesses lose sales due to lack of follow-up How to use automation to stay front of mind without being pushy The 3 keys to creating fans who rave, renew, and recruit Why the customer journey doesn’t end at the ...

Leadership coach, keynote speaker, entrepreneur, and poet Trevor Muir will be breaking down the mindset of successful entrepreneurs in “Lean in to Lead” — a podcast coming soon to the NXC Podcast Network! Visit https://www.youtube.com/@NexysConnect for more. NexysConnect City: Sheridan Address: 3501 Coffeen Avenue Website: https://www.nexysconnect.com