Novedades

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously ...

To achieve long-term success in tumultuous businesses like media and entertainment, following formulas and data won't get you there. Barry Diller, the current Chairman and Senior Executive of both IAC and Expedia Group, has built a decades-long career in TV, film, and digital media by going with his instincts and betting on what he views as good ideas with limitless potential. He shares what he's learned about navigating the larger-than-life personalities in Hollywood, developing talent over time, and taking advantage of luck when it comes your way. Diller is the author of the new memoir, Who...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

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The business of fragrance creation is an artistic business. Nevertheless, opportunities to enhance the perfumery and scented personal care product creation process through digital engagement, and with consumer and market data, are significant. This week on the CosmoFactory podcast, we hear about the work of a fragrance evaluator and the advantages of an intelligent perfumery platform. Our guest is Federica Libralon, Fragrance Development Manager at Scentmate by dsm-firmenich, an online platform launched in 2021 as a resource to brand leaders and beauty entrepreneurs. It allows users to create...

Drug-free arthritis relief is now possible with scalar wave therapy, a non-invasive treatment that targets inflammation at the cellular level. This innovative approach penetrates joints deeply, potentially improving mobility and reducing pain without medication side effects. For more, visit https://www.waveriderscalar.com/ Waverider Scalar Wellness Center City: Phoenix Address: 2010 West Parkside Lane Website: https://www.waveriderscalar.com/

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

We hit two milestones that less than 1% of podcasts ever reach: 🔥 1 million downloads 🔥 500 episodesAnd we’re just getting warmed up.To celebrate, we’ve put together a compilation of hard-hitting moments from top guests who’ve been in the trenches of the sales game. You’ll hear from:Chey Wisdom on becoming a top performer in less than 9 monthsKenny Brooks on using humor to win hearts (and deals)Jeremy Miner breaking down problem-solving vs. product-pushingParker Langeveld on what separates closers from average repsJill Sinclair sharing the winner’s mindset you need in ...

In his most important work to date, Ray unveils his raw and riveting testament, sharing his lessons in network marketing and how they intersect with his newfound faith and the transformative impact it has had on every aspect of his life.

Bradley Fish - Bradley Fish Guitar On a Being the Guy That Helps the Guy: "I remember at one point, he was like, dude, do you wanna do some more loops? I'm the number two producer in the world." There are two levels of cool: Those that know how to play guitar and everyone else below them. Playing guitar is a skill that many want, some achieve and a few master. But how do you learn how to play a guitar? Bradley Fish knows how to play guitar and has been doing it for decades. He has travelled the world and played instruments in all corners of the globe. On top of that, he has trained ...

Discover why voice search marketing matters, key optimization tips, and how to boost visibility for voice queries like 'near me'.

Not every offer fix needs a full rebrand.Today’s bonus spark gives you 3 quick tweaks to make your offer way more irresistible — no stress, no funnel overhaul, no 18-step plan.Because simple = sellable. Period.

I pinky swear the answer to your next expansion isn’t to focus on adding in new offers, funnels or marketing channels.. In this raw and honest episode, I’m breaking down the 3 most common unconscious blocks I see holding back high-performing, soul-led entrepreneurs from truly scaling their business with ease, alignment, and sustainability.These blocks aren’t obvious. They’re baked into our conditioning, nervous systems, and identities - and if left unaddressed, they’ll keep you working harder for less, capping your income, and questioning your path.💡This is the deeper work we’...

Neste episódio, eu compartilho uma história real que mudou radicalmente a minha maneira de negociar e vender em ambientes B2B. Você já esteve naquela situação em que o cliente só quer saber de preço e parece não valorizar tudo o que a sua solução entrega? Já sentiu que, mesmo oferecendo um serviço superior, acabou entrando em uma disputa desgastante de tabelas? Então, este episódio é para você. Eu conto como uma reunião com três tomadores de decisão quase se transformou em uma batalha de preços e o momento exato da virada, quando a estratégia passou de apresentar produtos...

In Episode 17 of the Suzanne and Sarah Real Estate Investing Podcast, Suzanne shares inspiring takeaways from a high-level real estate investor conference in Louisville, while Sarah provides updates from the Central Oregon market. They introduce exciting growth in their business—expanding the Primo Private Money Lending Academy and strategically growing their team with intention. They cover creative investing strategies, client wins, and the mindset shift required to scale with clarity. From passive income to personal health habits, this episode blends practical real estate insight with ...