Novedades

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

"Staying On Track" is a practical guide on how to grow your business. It provides real-world examples of how the author’s company went from one office and eighteen people to a global operation with staff in six countries and thirty-four US states. Frank Marini shows the true definition of customer focus in all aspects and departments of a company in this pragmatic explanation of how he guided Railbookers Group, where he serves as president and CEO, through a rapid period of growth and achievement.

Do you find marketing exhausting? Do you feel forced to use tactics that don't suit your personality? You're not alone. "Mastering Marketing Magic" transforms marketing from a daunting hurdle into an enjoyable process. Learn various marketing tactics, discover the ones that align with your personality, and engage your avatar. This powerful, magnetizing approach will bring your avatar along through: Strategic Writing: Embed marketing into your book from the start. Copywriting Mastery: Craft compelling copy that resonates with readers. Book Description Artistry: Create tantalizing book ...

Big Day Wisdom is a high-energy, motivational playbook for life, leadership, and sales, written in Eric Bam’s unmistakably bold, honest, and heart-forward voice. Each chapter serves as a powerful reminder that personal growth, success, and fulfillment are not found in massive, one-time actions—but in showing up consistently, giving generously, and leading with purpose every day.

Transform your B2B product onboarding into a bridge to lasting customer success. Why do some B2B products achieve widespread adoption while others struggle with low engagement and high churn? The answer lies in how effectively companies guide users from initial interest to lasting transformation. Drawing from his experience helping companies like Zapier, Appcues, and Outsystems improve their onboarding, Ramli John reveals why traditional approaches fall short as organizations scale.

Welcome to this episode of the Real Fast Results podcast! Christina Hills is today’s special guest. She is the founder of the Creation Workshop website. She teaches non- techy, heart-centered entrepreneurs, authors, experts, and coaches how they can easily create their own websites in WordPress so that they can get their message out to the world. One of the best things about Christina is that she puts a lot of fun into teaching this technology, and she empowers people to be in full control of their marketing and online presence. If you’ve listened to this show for any length of time, ...

Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.

Are you tired of feeling intimidated and taken advantage of during negotiations? What if I told you that you could have fun negotiating and still get everything you want? Introducing How to Have Fun Negotiating by master negotiator Jerry Minchey. This book will not only teach you the secrets to becoming a confident and powerful negotiator, but it will also change your life and give you a competitive edge in any negotiation.

Developing unwavering confidence and a magnetic personality can transform your career, relationships, and self-image. Yet even the most capable people battle self-doubt or struggle to share ideas effectively. If you’ve ever felt invisible in a crowd or longed to take command of a room, Small Talk [5-in-1]: 99 Techniques & Insights to Create Powerful Connections by Mastering the Art of Making Conversation is your roadmap to standing out and succeeding.

Unlock the secret to creating lasting customer relationships with Winning Customers for Life, a comprehensive guide that will transform the way you engage with your audience. Dive deep into understanding your target market and defining detailed customer personas, ensuring you're always in sync with their needs and desires. Discover the art of personalization, where crafting tailored messages and leveraging data creates a bespoke experience for every customer. Your brand identity will take center stage as you build a compelling brand story that resonates and maintains consistency across all ...

Marketing: Principles and Practice, 5th edition “The Standard Work of Holistic Marketing”: Phil Kotler This updated and expanded 5th edition of this classic, voted one of the best marketing books in the world by Domendos.com, provides a comprehensive grounding in marketing and strategic marketing management. The book provides an easy-to-understand overview of the latest developments including metaverse and AI. This edition has also been enriched with up-to-date company case studies that show how tools and strategies are applied in practice. In addition, this standard work of holistic ...

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

Unlock the secrets to transforming customer feedback into a powerful catalyst for growth with "Mastering Feedback." This comprehensive guide delves into the art and science of customer feedback management, equipping you with the tools to harness insights and drive your business forward. Begin your journey by exploring the critical role feedback plays in shaping business success and public perception. With a keen understanding of customer psychology, you'll learn how to foster a feedback-friendly culture where honesty and openness thrive. Discover strategies for empowering your team to ...

Leveraging the power of emotional intelligence ensures you are better able to relate and respond to your clients, allowing you to unlock higher sales.

In the world of sales, there is often an emphasis on closing deals and achieving short-term success. However, the true power of sales lies not in one-time transactions, but in the art of building long-term relationships with clients. This book explores the importance of shifting our focus from immediate gains to cultivating lasting connections, and how this approach can revolutionize the way we approach sales.

Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable.

Limited Time Special Launch Price Now On The 'Step by Step Customer Service' kindle edition identifies elements of good service, providing customer service and responding to customer complaints. Inside this book will reveal in an easy to read format: • Understand the terms ‘customer care’ and ‘customer service’ • Identify participants in the service chain and their role in the customer service process • Understand the significance of the customer and good customer service to an organisation • Identify personal and interpersonal factors that influence the service situation ...

Una guía completa de ayuda para el vendedor senior o el director comercial que quieran trabajar como Asesor en ventas y Dirección Comercial para ayudar a las empresas a vender mejor y más. Es un libro fruto de 30 años de experiencia y muchos años aplicando buen criterio en el trabajo con decenas de empresas. En él, adjunto recomendaciones, guía de auditoría, casos y experiencias reales del trabajo de Asesor, etc.

Want to rank higher on Google, drive more organic traffic, and grow your business without relying on paid ads? This is the ultimate guide to mastering modern SEO—fast. SEO Supercharged is your step-by-step blueprint to navigating the world of search engine optimization and turning your website into a high-ranking, traffic-generating machine. Whether you're an entrepreneur, content creator, small business owner, or marketing professional, this book gives you the exact strategies used by top SEO experts to dominate search results and convert clicks into customers.

Motivated employees are more productive, ore creative, more engaged, and can work better as a team. Additionally, customer service thrives when the employees are more motivated. All of these things drive job satisfaction, and higher profits for your business. This report shows you how to motivate your employees, specifically how to inspire loyalty, how to infect them with your vision for growth, and how to boost productivity…