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What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Motivated employees are more productive, ore creative, more engaged, and can work better as a team. Additionally, customer service thrives when the employees are more motivated. All of these things drive job satisfaction, and higher profits for your business. This report shows you how to motivate your employees, specifically how to inspire loyalty, how to infect them with your vision for growth, and how to boost productivity…

In the world of sales, there is often an emphasis on closing deals and achieving short-term success. However, the true power of sales lies not in one-time transactions, but in the art of building long-term relationships with clients. This book explores the importance of shifting our focus from immediate gains to cultivating lasting connections, and how this approach can revolutionize the way we approach sales.

“How To Get Terrific Online Reviews On Demand” is guide on how to manage your online reviews for your business from people who've has a pleasant experience with you, such that you can grow your business listings on websites such as Google, Bing, and Yelp – to bring in new business and boost your sales and profits. As a business owner, you need to learn how to get customers to give online reviews because if you know how to get better reviews on your online citations new customers that come into your business through Google, Bing, Yelp etc will already have a favorable impression of ...

Marketing: Principles and Practice, 5th edition “The Standard Work of Holistic Marketing”: Phil Kotler This updated and expanded 5th edition of this classic, voted one of the best marketing books in the world by Domendos.com, provides a comprehensive grounding in marketing and strategic marketing management. The book provides an easy-to-understand overview of the latest developments including metaverse and AI. This edition has also been enriched with up-to-date company case studies that show how tools and strategies are applied in practice. In addition, this standard work of holistic ...

1000 Ideas - One Mission: Better Marketing ✅ 1,000 unique, actionable marketing ideas—organized for quick access and instant inspiration. 🧠 Built for brainstorms—jumpstart creativity when you're stuck or need a fresh angle. 📱 Covers every channel—social media, email, events, content, branding, guerrilla, SEO, and more. 🔍 From micro to massive—ideas for small tweaks and big campaigns alike. 💡 No fluff, just fuel—real-world tactics you can implement immediately. 🌍 For all industries and audiences—adaptable concepts that scale with your brand. 🛠️ Perfect for ...

What happens when the art of storytelling meets the speed of machines? In The AI Effect: How Artificial Intelligence Is Rewriting the Rules of Public Relations, Nick Leighton – communications strategist, agency founder, and global advisor, delivers a playbook for the future of public relations in a world powered by artificial intelligence. With wit, clarity, and a sense of urgency, Leighton challenges PR professionals to stop reacting to disruption and start designing within it. AI isn’t coming, it’s already here. It can write press releases, analyze sentiment, even mimic tone. But ...

Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.