Novedades

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

In the world of sales, there is often an emphasis on closing deals and achieving short-term success. However, the true power of sales lies not in one-time transactions, but in the art of building long-term relationships with clients. This book explores the importance of shifting our focus from immediate gains to cultivating lasting connections, and how this approach can revolutionize the way we approach sales.

Marketing: Principles and Practice, 5th edition “The Standard Work of Holistic Marketing”: Phil Kotler This updated and expanded 5th edition of this classic, voted one of the best marketing books in the world by Domendos.com, provides a comprehensive grounding in marketing and strategic marketing management. The book provides an easy-to-understand overview of the latest developments including metaverse and AI. This edition has also been enriched with up-to-date company case studies that show how tools and strategies are applied in practice. In addition, this standard work of holistic ...

In a world obsessed with lead generation, Client for Life offers a refreshing shift: grow your business by keeping the customers you already have—and turning them into your most powerful marketing asset. Written by Michael G. Walker, this clear and practical book shows service-based business owners, coaches, consultants, and creators how to build unforgettable client experiences that drive retention, referrals, and lasting revenue.

Big Day Wisdom is a high-energy, motivational playbook for life, leadership, and sales, written in Eric Bam’s unmistakably bold, honest, and heart-forward voice. Each chapter serves as a powerful reminder that personal growth, success, and fulfillment are not found in massive, one-time actions—but in showing up consistently, giving generously, and leading with purpose every day.

Unlock the secret to creating lasting customer relationships with Winning Customers for Life, a comprehensive guide that will transform the way you engage with your audience. Dive deep into understanding your target market and defining detailed customer personas, ensuring you're always in sync with their needs and desires. Discover the art of personalization, where crafting tailored messages and leveraging data creates a bespoke experience for every customer. Your brand identity will take center stage as you build a compelling brand story that resonates and maintains consistency across all ...

Are you tired of feeling intimidated and taken advantage of during negotiations? What if I told you that you could have fun negotiating and still get everything you want? Introducing How to Have Fun Negotiating by master negotiator Jerry Minchey. This book will not only teach you the secrets to becoming a confident and powerful negotiator, but it will also change your life and give you a competitive edge in any negotiation.

Transform your donut shop into a beloved brand with "Branding Your Donut Shop," the ultimate guide to crafting a unique and successful market identity. Whether you're opening a new shop or revitalizing an established bakery, this comprehensive eBook will inspire and educate you on every aspect of building a powerhouse brand. Begin your journey by understanding the essence of brand identity and how it shapes business success. Explore the influence of branding on customer perception through illuminating case studies of triumphant donut shops. Learn the core elements of a unique brand identity...

Welcome to this episode of the Real Fast Results podcast! Christina Hills is today’s special guest. She is the founder of the Creation Workshop website. She teaches non- techy, heart-centered entrepreneurs, authors, experts, and coaches how they can easily create their own websites in WordPress so that they can get their message out to the world. One of the best things about Christina is that she puts a lot of fun into teaching this technology, and she empowers people to be in full control of their marketing and online presence. If you’ve listened to this show for any length of time, ...

Unlock the secrets to transforming customer feedback into a powerful catalyst for growth with "Mastering Feedback." This comprehensive guide delves into the art and science of customer feedback management, equipping you with the tools to harness insights and drive your business forward. Begin your journey by exploring the critical role feedback plays in shaping business success and public perception. With a keen understanding of customer psychology, you'll learn how to foster a feedback-friendly culture where honesty and openness thrive. Discover strategies for empowering your team to ...

Transform your B2B product onboarding into a bridge to lasting customer success. Why do some B2B products achieve widespread adoption while others struggle with low engagement and high churn? The answer lies in how effectively companies guide users from initial interest to lasting transformation. Drawing from his experience helping companies like Zapier, Appcues, and Outsystems improve their onboarding, Ramli John reveals why traditional approaches fall short as organizations scale.

Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable.

What happens when the art of storytelling meets the speed of machines? In The AI Effect: How Artificial Intelligence Is Rewriting the Rules of Public Relations, Nick Leighton – communications strategist, agency founder, and global advisor, delivers a playbook for the future of public relations in a world powered by artificial intelligence. With wit, clarity, and a sense of urgency, Leighton challenges PR professionals to stop reacting to disruption and start designing within it. AI isn’t coming, it’s already here. It can write press releases, analyze sentiment, even mimic tone. But ...

1000 Ideas - One Mission: Better Marketing ✅ 1,000 unique, actionable marketing ideas—organized for quick access and instant inspiration. 🧠 Built for brainstorms—jumpstart creativity when you're stuck or need a fresh angle. 📱 Covers every channel—social media, email, events, content, branding, guerrilla, SEO, and more. 🔍 From micro to massive—ideas for small tweaks and big campaigns alike. 💡 No fluff, just fuel—real-world tactics you can implement immediately. 🌍 For all industries and audiences—adaptable concepts that scale with your brand. 🛠️ Perfect for ...

Influencer Unleashed is the ultimate step-by-step guide for aspiring content creators, digital entrepreneurs, and everyday dreamers who want to build real influence—and income—in today’s creator economy. Whether you're starting from zero or looking to scale your online presence, this powerful playbook breaks down everything you need to know to grow your audience, create engaging content, and monetize your brand across platforms like Instagram, YouTube, TikTok, and beyond.

Ready to turn your social media presence into a money-making, audience-growing powerhouse? In Viral Velocity, CIN Entertainment delivers a no-fluff, action-packed guide to mastering the strategies, psychology, and tools that drive explosive social media growth — no matter your starting point. Whether you're a business owner, aspiring influencer, creator, or brand builder, this book gives you everything you need to attract attention, build loyal communities, and convert engagement into real results.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

“How To Get Terrific Online Reviews On Demand” is guide on how to manage your online reviews for your business from people who've has a pleasant experience with you, such that you can grow your business listings on websites such as Google, Bing, and Yelp – to bring in new business and boost your sales and profits. As a business owner, you need to learn how to get customers to give online reviews because if you know how to get better reviews on your online citations new customers that come into your business through Google, Bing, Yelp etc will already have a favorable impression of ...

Motivated employees are more productive, ore creative, more engaged, and can work better as a team. Additionally, customer service thrives when the employees are more motivated. All of these things drive job satisfaction, and higher profits for your business. This report shows you how to motivate your employees, specifically how to inspire loyalty, how to infect them with your vision for growth, and how to boost productivity…