Novedades

Dive headfirst into “Marketing So Easy It’s Fun Again,” the book that’s about to shatter every marketing myth you’ve ever encountered. With over 20 years of frontline marketing wisdom packed into its pages, this isn’t just a guide; it’s a revolution. Imagine transforming your marketing strategy from a guessing game into a results-driven adventure. This book isn’t just about avoiding the pitfalls of digital despair; it’s about rewriting the playbook for your business’s success, making the complex world of marketing not just accessible but downright easy and enjoyable. ...

In a world obsessed with lead generation, Client for Life offers a refreshing shift: grow your business by keeping the customers you already have—and turning them into your most powerful marketing asset. Written by Michael G. Walker, this clear and practical book shows service-based business owners, coaches, consultants, and creators how to build unforgettable client experiences that drive retention, referrals, and lasting revenue.

Adjusting Claims Is Only Half the Job — The Other Half Is Earning Trust When a customer files a claim, they’re not just dealing with a process — they’re facing a disruption to their life. In that critical moment, service isn’t just helpful — it’s everything. Claims Service Guide is a practical, heartfelt, and deeply insightful exploration of what truly great customer service looks like in the claims world, from two industry veterans who’ve seen it all. Chris Casaleggio and Patrick Kelahan bring decades of field-tested wisdom to one central truth: claims professionals are in ...

Running a call center is hard. But it can also be rewarding. Tip the balance in your favor with Call Center Connections to discover the keys to produce successful customer service outcomes. Experience a thriving center operation and become a leader in customer service with Call Center Connections. Benefits: Boost staff morale and appreciation Create a positive customer experience Improve leadership skills and strategiesWhat's inside: Learn how to find the perfect call center manager Explore the benefits of using home-based agents Discover the impact of artificial intelligence on call ...

Using his experience in retail sales of more than 20 years, Edward brings a new idea to the table. Instead of looking at sales teams through a classical lens where the whole team performs uniformly and you are taught how to identify the customer, he suggests that we should instead look and identify who we are and what our role is in the business world. He explains how each member has their own quality, their animal, which helps them find themselves.

With decades of experience in the retail industry, learn what I know in a store that consistently earns well over 7 figures of income each year. Each step by step lesson is concluded with a story told from a Real World Example. Whether you're looking to land a job in retail and move up to management or start your own business, this book will prove to be an invaluable guide in teaching you what you need to know from decades of hard work and real world experience.

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...