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The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

🔥 Stop Chasing Clients. Start Attracting Them Magnetic Marketing: Attract Clients, Command Attention, and Grow Without Chasing Are you done with the hustle, the cold outreach, the complicated funnels that still don’t convert? It’s time to drop the noise—and become a magnet. In Magnetic Marketing, strategist and branding expert Jef Benson delivers a field-tested system that empowers creators, coaches, and entrepreneurs to pull clients in naturally—with powerful messaging, soul-aligned offers, and authentic content that converts. 💡 You’ll discover how to: Speak directly to ...

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

Adjusting Claims Is Only Half the Job — The Other Half Is Earning Trust When a customer files a claim, they’re not just dealing with a process — they’re facing a disruption to their life. In that critical moment, service isn’t just helpful — it’s everything. Claims Service Guide is a practical, heartfelt, and deeply insightful exploration of what truly great customer service looks like in the claims world, from two industry veterans who’ve seen it all. Chris Casaleggio and Patrick Kelahan bring decades of field-tested wisdom to one central truth: claims professionals are in ...

What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming back for more and sending their friends and family? Drawing lessons from the industry-leading business practices at One Medical, a brand transforming the customer experience in healthcare, All Business Is Personal gives readers tools to blend the powerful benefits of today’s rapidly improving technology with individuals’ unique talents, all in the name of providing only the best for their customers.

ARE YOUR SALES PLATEAUING? STRUGGLING TO FIND YOUR RHYTHM? DO SALES COME ONE MONTH AND DISAPPEAR THE NEXT? THE MOMENTUM SALES MODEL IS A PROVEN SYSTEM FOR EXPLOSIVE SALES GROWTH THAT YOU CAN TAKE ANYWHERE. Whether you’re in sales or an entrepreneur, I’ve been where you are, staring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum. Let me guide you towards success in sales, so that you can land those all-important first clients and keep landing them...

Keluhan pelanggan sering kali menjadi momok para pelaku usaha. Penanganan yang tidak tepat membuat permasalahan yang seharusnya segera diselesaikan menjadi bumerang bagi para pengusaha tersebut. Buku ini memberikan sudut pandang baru dalam menyikapi komplain pelanggan dan bagaimana menghadapi Industri 4.0.

Make a Lasting Impression—Without Breaking the Bank In a noisy, automated, AI-saturated marketing world, nothing cuts through the digital fog quite like a well-hosted, face-to-face gathering. But before you break into a cold sweat over budgets, timelines, or what kind of cocktail napkins to buy, take a breath. In Champagne Vibes on a Seltzer Budget, Kevin Shirley strips away the intimidation of client events and shows business owners, entrepreneurs, and service professionals how to turn simple gatherings into loyalty-building, referral-generating machines. Whether you're an enthusiastic ...

La importancia de brindar servicios extraordinarios para fidelizar clientes. De Moises Nathan Jaime Cielak Eychenbaum.