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Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...

Can you tell the difference between chatting with a human or chatting with a robot? I will bet you can’t. Artificial Intelligence Chatbots have surpassed the Turing Test and are interfacing with us every day. Did you know more people will chat with a bot nearly 1,000 more often than use your Contact form? Did you know how a chatbot can identify your prospects by psychological profiles and give them what they need to close the sale? Are you aware that chatbots can help you find errors in your website, making your website 100 more “sticky”, and answer your prospects' questions that ...

Discover the explosive rise of the world's most controversial designer toy phenomenon. From underground art collectible to global obsession, Labubu Unboxed reveals the untold story behind Kasing Lung's mischievous creation that broke the internet and redefined modern collecting culture. Get exclusive insider access to the forces that transformed a quirky art toy into a billion-dollar cultural empire. This comprehensive investigation exposes the perfect storm of viral marketing, artificial scarcity, and social media manipulation that created the Labubu craze. Behind-the-scenes revelations ...