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By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...

Can you tell the difference between chatting with a human or chatting with a robot? I will bet you can’t. Artificial Intelligence Chatbots have surpassed the Turing Test and are interfacing with us every day. Did you know more people will chat with a bot nearly 1,000 more often than use your Contact form? Did you know how a chatbot can identify your prospects by psychological profiles and give them what they need to close the sale? Are you aware that chatbots can help you find errors in your website, making your website 100 more “sticky”, and answer your prospects' questions that ...

The Tech Behind Impulse Buying peels back the digital curtain to reveal the subtle, powerful technologies that online platforms use to influence your every shopping move. From one-click checkouts to persuasive algorithms that predict your desires before you can even name them, this eye-opening guide takes you inside the meticulously engineered online environments that are designed to trigger unplanned purchases—and keep you coming back for more.

Discover the explosive rise of the world's most controversial designer toy phenomenon. From underground art collectible to global obsession, Labubu Unboxed reveals the untold story behind Kasing Lung's mischievous creation that broke the internet and redefined modern collecting culture. Get exclusive insider access to the forces that transformed a quirky art toy into a billion-dollar cultural empire. This comprehensive investigation exposes the perfect storm of viral marketing, artificial scarcity, and social media manipulation that created the Labubu craze. Behind-the-scenes revelations ...

The shocking truth behind America's most controversial smartphone. When a $499 gold Android phone promised to "Make America Great Again," it ignited a firestorm that exposed the dark underbelly of political consumerism. The MAGA Phone: Made in China, Sold as American reveals the explosive supply chain scandal that turned patriotic marketing into a billion-dollar deception. This investigative expos uncovers how a single product became the ultimate symbol of manufactured nationalism, while secretly enriching foreign manufacturers at the expense of American consumers. Author Peter Hall takes ...

How To Influence People And Persuade Them To Buy Your Products And Your Ideas ● The Experience of Viewing Powerful Images ● The Revenge of the Couch Potato ● How to Get Someone’s Attention: The Orienting Reflex ● The Power To Convince And Persuade ● The Miracle Of Observational Learning ● A Powerful Learning Model ● The Four Stages Of Persuasion ● Your Guide To Self-Mastery ● The Learning Network In Influence: The power to change your mind with persuasion techniques, you’ll learn how to quickly and easily grab attention, convince and sell. Your mind will transform your...