Novedades

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

The shocking truth behind America's most controversial smartphone. When a $499 gold Android phone promised to "Make America Great Again," it ignited a firestorm that exposed the dark underbelly of political consumerism. The MAGA Phone: Made in China, Sold as American reveals the explosive supply chain scandal that turned patriotic marketing into a billion-dollar deception. This investigative expos uncovers how a single product became the ultimate symbol of manufactured nationalism, while secretly enriching foreign manufacturers at the expense of American consumers. Author Peter Hall takes ...

How To Influence People And Persuade Them To Buy Your Products And Your Ideas ● The Experience of Viewing Powerful Images ● The Revenge of the Couch Potato ● How to Get Someone’s Attention: The Orienting Reflex ● The Power To Convince And Persuade ● The Miracle Of Observational Learning ● A Powerful Learning Model ● The Four Stages Of Persuasion ● Your Guide To Self-Mastery ● The Learning Network In Influence: The power to change your mind with persuasion techniques, you’ll learn how to quickly and easily grab attention, convince and sell. Your mind will transform your...

The Tech Behind Impulse Buying peels back the digital curtain to reveal the subtle, powerful technologies that online platforms use to influence your every shopping move. From one-click checkouts to persuasive algorithms that predict your desires before you can even name them, this eye-opening guide takes you inside the meticulously engineered online environments that are designed to trigger unplanned purchases—and keep you coming back for more.