Novedades

Unlock the secret to creating lasting customer relationships with Winning Customers for Life, a comprehensive guide that will transform the way you engage with your audience. Dive deep into understanding your target market and defining detailed customer personas, ensuring you're always in sync with their needs and desires. Discover the art of personalization, where crafting tailored messages and leveraging data creates a bespoke experience for every customer. Your brand identity will take center stage as you build a compelling brand story that resonates and maintains consistency across all ...

Esta es una obra académica de referencia dedicada al análisis crítico del consumismo como fenómeno histórico, económico y cultural. Con un enfoque interdisciplinario y rigor teórico, el libro investiga las raíces profundas y los mecanismos estructurales que han convertido el consumo en un pilar central de las sociedades capitalistas contemporáneas.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.