Novedades

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

Unlock the secret to creating lasting customer relationships with Winning Customers for Life, a comprehensive guide that will transform the way you engage with your audience. Dive deep into understanding your target market and defining detailed customer personas, ensuring you're always in sync with their needs and desires. Discover the art of personalization, where crafting tailored messages and leveraging data creates a bespoke experience for every customer. Your brand identity will take center stage as you build a compelling brand story that resonates and maintains consistency across all ...

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

The shocking truth behind America's most controversial smartphone. When a $499 gold Android phone promised to "Make America Great Again," it ignited a firestorm that exposed the dark underbelly of political consumerism. The MAGA Phone: Made in China, Sold as American reveals the explosive supply chain scandal that turned patriotic marketing into a billion-dollar deception. This investigative expos uncovers how a single product became the ultimate symbol of manufactured nationalism, while secretly enriching foreign manufacturers at the expense of American consumers. Author Peter Hall takes ...

How To Influence People And Persuade Them To Buy Your Products And Your Ideas ● The Experience of Viewing Powerful Images ● The Revenge of the Couch Potato ● How to Get Someone’s Attention: The Orienting Reflex ● The Power To Convince And Persuade ● The Miracle Of Observational Learning ● A Powerful Learning Model ● The Four Stages Of Persuasion ● Your Guide To Self-Mastery ● The Learning Network In Influence: The power to change your mind with persuasion techniques, you’ll learn how to quickly and easily grab attention, convince and sell. Your mind will transform your...

The Tech Behind Impulse Buying peels back the digital curtain to reveal the subtle, powerful technologies that online platforms use to influence your every shopping move. From one-click checkouts to persuasive algorithms that predict your desires before you can even name them, this eye-opening guide takes you inside the meticulously engineered online environments that are designed to trigger unplanned purchases—and keep you coming back for more.

Want to rank higher on Google, drive more organic traffic, and grow your business without relying on paid ads? This is the ultimate guide to mastering modern SEO—fast. SEO Supercharged is your step-by-step blueprint to navigating the world of search engine optimization and turning your website into a high-ranking, traffic-generating machine. Whether you're an entrepreneur, content creator, small business owner, or marketing professional, this book gives you the exact strategies used by top SEO experts to dominate search results and convert clicks into customers.

Esta es una obra académica de referencia dedicada al análisis crítico del consumismo como fenómeno histórico, económico y cultural. Con un enfoque interdisciplinario y rigor teórico, el libro investiga las raíces profundas y los mecanismos estructurales que han convertido el consumo en un pilar central de las sociedades capitalistas contemporáneas.