Novedades

Esta es una obra académica de referencia dedicada al análisis crítico del consumismo como fenómeno histórico, económico y cultural. Con un enfoque interdisciplinario y rigor teórico, el libro investiga las raíces profundas y los mecanismos estructurales que han convertido el consumo en un pilar central de las sociedades capitalistas contemporáneas.

Unlock the secret to creating lasting customer relationships with Winning Customers for Life, a comprehensive guide that will transform the way you engage with your audience. Dive deep into understanding your target market and defining detailed customer personas, ensuring you're always in sync with their needs and desires. Discover the art of personalization, where crafting tailored messages and leveraging data creates a bespoke experience for every customer. Your brand identity will take center stage as you build a compelling brand story that resonates and maintains consistency across all ...

Do we really need more consumer "stuff"? While most everyone will answer "No", we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products–in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution and like much more. So how can you successfully catch consumers’ interest? This book provides the answer.

1000 Ideas - One Mission: Better Marketing ✅ 1,000 unique, actionable marketing ideas—organized for quick access and instant inspiration. 🧠 Built for brainstorms—jumpstart creativity when you're stuck or need a fresh angle. 📱 Covers every channel—social media, email, events, content, branding, guerrilla, SEO, and more. 🔍 From micro to massive—ideas for small tweaks and big campaigns alike. 💡 No fluff, just fuel—real-world tactics you can implement immediately. 🌍 For all industries and audiences—adaptable concepts that scale with your brand. 🛠️ Perfect for ...

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.