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TikTok isn’t just for dancing teens–it’s a booming social media platform that can help your small business reach new customers and build a community around your brand.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Start a Small Business is your ultimate step-by-step guide to launching and scaling a profitable business in today’s economy. Whether you're building an online business, starting a brick-and-mortar store, or offering services as a solopreneur, this book will empower you with actionable strategies, expert insights, and proven frameworks to succeed.

Unlock the full potential of your track with Marketing Your Track, the essential guide to mastering the art of local marketing. This transformative eBook provides you with everything you need to highlight your track's unique identity and reach new heights in your marketing efforts. Begin your journey by defining your brand's personality and crafting a compelling unique selling proposition that sets your track apart. Dive into the fundamentals of grassroots marketing, uncover effective local advertising channels, and learn to create advertisements that captivate and convert. Discover the ...