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Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

AI Marketing: A Beginner’s Handbook Unlock the Power of AI to Elevate Your Marketing Strategy! Are you struggling to keep up with the fast-changing world of digital marketing? AI is transforming the marketing landscape, making it easier than ever to reach the right audience, optimize campaigns, and drive business growth. But where do you start? 📖 AI Marketing: A Beginner’s Handbook is your step-by-step guide to leveraging AI tools for content creation, social media marketing, customer engagement, predictive analytics, and data-driven decision-making—even if you have no prior ...

Do you dream of seeing your book on the best sellers list? Have you written a book but have no idea how to sell it? Do you want to join the ranks of Christian authors whose books truly make an impact? In How to Sell 1,000 Books a Month, award-winning author and book marketing expert Susan Neal reveals proven strategies to dramatically increase your book sales and move you closer to becoming one of the best sellers books in your genre. Whether you're a first-time author or a seasoned writer, this guide is packed with step-by-step tools to help you share your God-given message with thousands ...

Do you dream of creating delicious baked goods right from your home kitchen and turning that passion into a successful business? 'How to Start a Home-Based Bakery Business' is your go-to resource for understanding every aspect of launching, managing, and growing your bakery business from home. Covering everything from setting up your kitchen and perfecting your recipes to branding and marketing, this book offers practical advice for aspiring bakers ready to make their mark.

It’s not easy being an INTJ, the Myers-Brigg personality type found in only 2.1% of the population and known in literature on the subject as “The Mastermind” or “The Architect.” They have an uncanny ability to connect the dots, and as a result, see things differently than almost everyone else, and so they are almost always several steps ahead of others and others don’t like that. But it sure can be a beneficial trait to have when solving problems, such as how to grow market share and dominate a business category. In this book, the former Senior Vice President & Client Plans ...

Do you want to know how to find an insight for your brand, product or advertising campaign? This brief book unveils three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas. Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas. CONTENTS • Prologue • Introduction • A Brief History of Insights in Advertising • What is a TRUE Insight, Anyway? • The Insight Optic • Step One: Identify Your ...

Uncover the secrets to maximizing profits in the bath and beauty industry with "Pricing Your Product for Profit." This comprehensive guide is your ultimate resource for navigating the intricate world of pricing strategy and market positioning, specifically tailored to artisan bath soaps. Begin your journey by understanding the essentials of pricing, including its psychological impact and cost analysis fundamentals. As you progress, you'll identify your niche market, defining product categories and delving into market segmentation and research. Gain insights into the bath and beauty sector ...

Unlock the secrets to skyrocket your AI consultancy with "Marketing Your AI Consultancy," the indispensable guide for forward-thinking businesses. Whether you're just starting out or looking to enhance your existing marketing efforts, this eBook is your blueprint for success in the ever-evolving world of AI services. Dive into the fundamentals with Chapter 1, where you'll define your unique AI offerings and pinpoint the ideal audience ready to benefit from your expertise. Then, harness the power of content strategy in Chapter 2, discovering the most effective formats tailored specifically ...

"The Science of Chocolate: Building an Ethical and Passionate Brand" is a groundbreaking book by The Insight Job Executive Coaching. With a deep understanding of the chocolate industry, this book offers a unique blend of scientific knowledge and ethical practices to entrepreneurs and leaders looking to establish their own chocolate brand. Through their 12-week program, The Insight Job empowers start-up entrepreneurs to define their passion and purpose, while guiding them in building a brand that aligns with their values. Whether you are a chocolate enthusiast or an aspiring business owner, ...

Everyone wants a book, and process of becoming an author is, in some ways, easier than ever. But how do you MAKE MONEY with your book? And how do you avoid the "writer's garage," with cases of your book cluttering your home or office? Publishing experts and bestselling authors Everett O'Keefe and Jenn Foster collaborate to share 20 creative but proven methods to make money with your book. They include both online and offline methods to sell books, build your business or brand, and position you as an expert in your field. Whether you are a first time writer or an established author, you will...

You want to learn how I made $100,000 in revenue in one year using social media? For the cost of treating me for a coffee at Starbucks or a Stella Artois at Baker Street Pub on First Avenue in New York City, you can find out. You are guaranteed to pick up at least one tip that is going to result in increased sales, bring you a new client or bring you extra money by purchasing this book. Learn some first-hand tricks and methods, primarily with Facebook and Twitter, that brought success, sales and money to this small business owner. It’s applicable to entrepreneurs, small business owners ...

Mastering Kindle Book Promotion with Amazon Ads: A Complete Guide to Boosting Your Book Sales Are you struggling to get your Kindle book noticed on Amazon? Tired of pouring time and effort into writing, only to see lackluster sales? You’re not alone—many authors face the same challenge. The good news? There’s a powerful tool at your disposal: Amazon Ads. In "Mastering Kindle Book Promotion with Amazon Ads," you’ll discover a step-by-step guide to transforming your book’s visibility and boosting sales. This book is crafted specifically for authors like you who have already ...

Unlock the Secrets to Getting More Book Reviews! Are you struggling to get reviews for your Kindle book? You’re not alone! Every author knows that reviews are the key to visibility and success on Amazon. But how do you get genuine, positive feedback without violating Amazon’s strict guidelines? In How to Get Kindle Book Reviews, you’ll discover proven, ethical strategies to boost your book’s ratings and increase sales. Whether you’re launching your first book or managing an entire series, this comprehensive guide walks you through every step of the process, from building an ARC ...

In this exciting June issue of Impact & Influence Magazine, we focus on seizing the season with purpose, power, and passion. From unlocking business potential to embracing the vibrant energy of summertime, this edition is all about Maximizing Opportunities in every area of life. Our cover story, Maximizing Opportunities in Business, offers practical insights and powerful strategies to help entrepreneurs and professionals scale their ventures, pivot with purpose, and stay ahead of the curve. We’ll explore the importance of timing, networking, and taking bold action—especially during the ...

In this special May issue of Impact & Influence Magazine, we dive deep into the essential elements that fuel both business and lifestyle success. Our cover story, Success Begins in the Office, explores the undeniable benefits of having a dedicated office space for your business. We’ll show you why an office environment can foster productivity, collaboration, and growth—key components for thriving in today’s competitive landscape. Additionally, we shine a spotlight on the opulence of Luxury Living in Sacramento, where we showcase the finest homes, amenities, and real estate ...

Updated Jan 2025 What is an Author’s Online Presence? Are you being told you need an author platform or an online presence but don’t know what the heck that is? Tired of wasting valuable writing time trying to figure things out by yourself? You have come to the right place. The Author’s On-Line Presence is a clear primer covering the topic of an author’s platform and how to use it in language that will have you feeling confident of your abilities. It will start you on the road to finding readers for your work as well as how to effectively communicate with them. Barb Drozdowich is ...

Digital Marketing for New Entrepreneurs: Strategies and Tools for Longterm Success is the essential guide for startup owners and new business entrepreneurs looking to carve out their niche in the digital world. This comprehensive book is your roadmap to mastering digital marketing, from establishing an online presence to engaging with your audience effectively and optimizing your marketing efforts for maximum return on investment. Here’s what this indispensable resource offers: What This Book Offers: Foundational Insights: Dive into digital marketing basics, understanding its importance ...

Marketing is more than just strategies and sales—it's a means to connect, inspire, and create positive change. In Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa Fors Shackelford draws from her 25 years of experience as a marketing executive to explore the transformative power of purpose-driven marketing. This insightful guide challenges business leaders and marketers to think beyond the bottom line, emphasizing the importance of aligning personal and organizational purposes. Melissa’s actionable advice reveals how authentic brands inspire loyalty, build deeper...

Reach your readers, grow your platform, and sell more books! Ready to turn your book into a bestseller? If you’re feeling overwhelmed by the idea of marketing your book or don’t know where to start, you’re not alone. But here's the truth: you can create an effective book marketing strategy without draining your time, energy, or budget. In fact, it can be exciting—and even fun—when you know the right steps to take. Inside The Author’s Field Guide to Book Marketing, you’ll discover everything you need to build a marketing plan that’s as unique as your book. We’ve packed this...