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Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously ...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

It doesn’t matter if you only want to buy a house, get some money to start a business or get your personal finances on track, THE 800 BLUEPRINT gives up bankable information and unleashes industry secrets that can help anyone go from bad credit to borrowing 6 figures or more within 12 months. This book is a must read as it contains some of the most impactful information on personal credit and credit card funding available today. The author lays out a easy to follow guideline to get negative items deleted, maximize borrowing potential and add another level of financial literacy that can be...

You’ve probably been warned against performance based pay. James has built a multi-million-dollar income stream on that model, and he'd do it again.

Drug-free arthritis relief is now possible with scalar wave therapy, a non-invasive treatment that targets inflammation at the cellular level. This innovative approach penetrates joints deeply, potentially improving mobility and reducing pain without medication side effects. For more, visit https://www.waveriderscalar.com/ Waverider Scalar Wellness Center City: Phoenix Address: 2010 West Parkside Lane Website: https://www.waveriderscalar.com/

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

If you're even thinking about doing door-to-door pest control sales, YOU NEED THIS BOOK! Learn the exact techniques that Lenny Gray, author of Door-to-Door Millionaire and MORE Door-to-Door Millionaire has been using to make millions selling pest control door to door. The prequel to this book, Door-to-Door Pest Control Sales Learn What to Say in 77 Minutes! shares exactly what to say and when to say it, and this book teaches exactly what to do!

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

Master the Craft: Discover the foundational techniques for crafting stunning jewelry and unique handmade items that stand out in the market. From beading and wire wrapping to resin art and polymer clay, you'll gain the skills needed to create professional-quality pieces. Build Your Brand: Learn how to develop a strong brand identity, create a memorable business name, and craft a story that connects with your customers.

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

Unlock Proven Secrets to Real Estate Wealth in Just 9 Steps – Even with No Money! Tired of watching others build wealth through real estate investing while you're stuck on the sidelines? Imagine earning passive income, building a profitable property portfolio, and securing valuable assets, even if you are starting with little to no capital.

Twenty-five years after his life was transformed by the power of Go for No, Eric Bratton is at the pinnacle of his career. A successful entrepreneur, he has built a life most would envy. But when the opportunity to realize his lifelong dream of owning a premier golf course appears, he finds himself facing the same fears and doubts that plagued him decades ago.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

Are you passionate about reading books and sharing your opinions about them? What if you could turn your passion into a profitable online business? Make Money with Amazon Ebook Reviews is your complete guide to making a sustainable income by reviewing products on Amazon and leveraging the power of affiliate marketing, money-making strategies, and more.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

“El Arte Brutal De Vender Sin Frustración no es solo un libro, es una advertencia disfrazada de lecciones brutales.” -Manuel de la Cruz Si estás harto de consejos reciclados, frases motivacionales vacías y fórmulas que no aplican al mundo real, este libro es para ti. Aquí no vas a encontrar teorías complicadas ni pasos mágicos. Vas a encontrar 5 lecciones BRUTALES, sin filtro ni adornos, que transformarán tu manera de vender, conectar y vivir de las ventas con claridad, seguridad y resultados. 🔪 Domina el juego del vendedor 🔥 Conecta con tus clientes de forma auténtica y ...

UNLOCK THE POWER OF AI AGENTS FOR YOUR BUSINESS Transform Your Operations, Boost Efficiency, and Increase Profits Discover the game-changing potential of AI agents in revolutionizing your business operations. "AI AGENTS FOR BUSINESSES" is your ultimate guide to harnessing the power of agentic AI systems, without requiring any coding expertise. This is YOUR ROADMAP to expand your business and increase profits by leveraging LLM-powered autonomous systems to automate tasks, solve complex problems, and stay ahead in the AI revolution in your business. What You'll Learn - Breakdown technical ...

Whether you're tech-savvy or just getting started, this 2-in-1 powerhouse guide gives you everything you need to start earning passive income online using ChatGPT, Deepseek AI, and other cutting-edge tools—fast. This book is your ultimate roadmap to financial freedom, packed with practical, no-fluff strategies to help you build digital side hustles that work for you 24/7—even while you sleep.