Novedades

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

This book is written to guide business owners and founders, their supporting legal, tax, and valuation professionals, even bankers who often support the entire process. Succession planning is a powerful tool that will touch the lives of today’s owners and tomorrow’s successors, their families, and all of the clients being served by a Professional Service Provider – even your current clients’ children and grandchildren!

No one embodies winning more than Bill Belichick, the greatest American football coach of all time. Over the past fifty years, Belichick has been a man of notoriously few words, believing that a coach should keep a low profile. After he left the Patriots in 2024, he briefly became a coach without a team. He spent that year writing down the principles he learned from his father, Navy football, and from his forty-nine-year coaching career.

In a world driven by noise, speed, and conflict, calm is your most underestimated advantage. Calm Is a Weapon is a modern, insightful analysis of The Art of War, Sun Tzu’s timeless guide to strategy and leadership. Far from a dusty military manual, this book reveals how Sun Tzu’s wisdom can be applied to your daily life—at home, at work, in business, and in moments of personal challenge. Through clear interpretations and real-world applications, you’ll learn how to: Navigate conflict with clarity instead of chaos Make better decisions through strategic observation Build influence ...

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk.

Deploy AI commands to transform risk management, strengthen security, and ensure compliance in complex regulatory environments.

Unlock the full potential of your organization with "ORDER IN CHAOS: Objectives and Key Results (OKR)." This comprehensive guidebook takes you through the ins and outs of implementing OKRs (Objectives and Key Results), a powerful goal-setting framework that has been used by some of the world's most successful companies. Learn how to align your team's efforts and measure progress toward achieving your organization's most important goals. From crafting effective objectives to tracking progress and holding team members accountable, this book provides a step-by-step guide to implementing OKRs ...

Disruptive Strategies for 7-Figure Growth Quiet power. Strategic scale. Legacy that lasts. Not all growth is created equal. If you’re a high-performing entrepreneur, coach, or executive who’s hit a revenue ceiling—but not your potential—this book is your roadmap to seven-figure success without burnout or compromise. Disruptive Strategies for 7-Figure Growth reveals what truly drives scalable, sustainable business expansion: not more hustle, but deeper alignment. Through real-world case studies, bold frameworks, and powerful Quiet Invitations, Book Creation Strategist Candace ...

Master Project Management with Confidence – Even If You're New to the Role! Are you stepping into a project management role and feeling unprepared to lead projects, juggle timelines, or communicate with stakeholders? Do you struggle to turn theory into action while managing deadlines, people, and changing priorities? You’re not alone. Many new managers and first-time project leads face the same stress — managing expectations without the tools, training, or structure they need to succeed. But what if you had a clear, step-by-step guide that helped you go from uncertain to unstoppable? ...

Lead with confidence and inspire your team. The Volunteer Firefighter's Playbook: Leadership is your essential guide to developing effective leadership skills specifically tailored for the challenges and rewards of the volunteer fire service. This book goes beyond traditional leadership concepts, focusing on the unique dynamics of volunteer organizations where passion, commitment, and teamwork are paramount. Inside, you'll discover how to: Inspire and Motivate: Learn the art of motivating volunteer firefighters, understanding their unique needs and motivations, and fostering a positive and ...

You are a unique and amazing person, and your life is an incredible adventure. Along the way, you may choose to pursue education and join the workforce. You want to learn valuable skills that will help you grow and thrive in your career. You dream of reaching the top of your field and enjoying a prosperous retirement. But how do you get there? It's not enough to have good grades or a fancy degree. As the legendary Peter Drucker, the father of modern management, said, you need more than that to succeed. You need to work well with others, keep learning new things, feel good about yourself, ...

Stop the Revolving Door: Secure Your Volunteer Fire Department's Future Before It's Too Late Is your volunteer fire department facing a critical staffing shortage? Are you watching dedicated members burn out under increasing pressure, or simply walk away due to competing demands on their time? The volunteer fire service, the essential bedrock of safety for countless communities, is grappling with unprecedented challenges – from shifting demographics and shrinking volunteer pools to rising call volumes and rigorous training demands. This isn't just a challenge; for many departments, it's ...

Firefighting 2.0: Using Analytics to Shape Incident Response Strategies Enter the era of data-driven firefighting. "Firefighting 2.0: Using Analytics to Shape Incident Response Strategies" unveils a revolutionary approach to fireground operations, empowering firefighters and incident commanders with the power of analytics to make faster, smarter, and safer decisions. In today's complex world, firefighters face unprecedented challenges: Rapidly evolving fire behavior Increasingly hazardous materials Limited resources and manpower Growing urban density "Firefighting 2.0" provides the solution...

“Life is lived in stages, seasons and times. The strength, depth, and reach of a life is dependent on the ability to maximize each season to its fullest capacity. Often, many live for the season of harvest, the time of fruits, progress, and results yet very few are willing to fully give themselves to the season of painful tilling, sowing, watering, nursing to yield a healthy bumper harvest. Many entrepreneurs, celebrities, ministers experience short term success not given themselves to the training that will propel their longevity in their arena of operation, they sprout out of a short ...

Hace tiempo que solo tienes tiempo para trabajar. Los proyectos se alargan, tienes que echar horas extra, muchas veces sin remuneración. Eso te deja en un estado lamentable de cansancio. Ni siquiera los cafés hacen efecto. Entonces cometes errores. Esos errores hay que subsanarlos, por lo que tienes que volver a hacer horas extra. Y si eres autónomo o pequeño empresario, qué te voy a contar. No hay fines de semana, la presión te agota, apenas tienes tiempo para tu familia. Si te está pasando esto, tengo una mala noticia: has entrado en el ciclo del estrés laboral, un círculo ...

In today's fast-paced business world, static budgets and outdated forecasting methods can cripple decision-making and stall growth. The Art of Budgeting and Forecasting equips finance professionals, business leaders, and entrepreneurs with the tools to build strategic, agile financial plans that drive success. This book demystifies the budgeting process, helping you navigate uncertainty, align financial plans with business goals, and leverage modern forecasting techniques to stay ahead. Whether you're struggling with misaligned budgets, inaccurate projections, or rigid financial planning, ...

In today's rapidly shifting economic landscape, characterized by high inflation and rising interest rates, many business leaders find themselves navigating uncharted waters. For over two decades, the global economy has enjoyed the benefits of low inflation and accessible capital, fostering stable growth and predictable costs. However, the current climate demands new strategies and a reevaluation of traditional approaches. "Navigating Economic Uncertainty: Strategies for High Inflation and High Interest Rates" by Richard Aragon is a comprehensive guide designed to equip CEOs, business ...