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Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

This book is written to guide business owners and founders, their supporting legal, tax, and valuation professionals, even bankers who often support the entire process. Succession planning is a powerful tool that will touch the lives of today’s owners and tomorrow’s successors, their families, and all of the clients being served by a Professional Service Provider – even your current clients’ children and grandchildren!

No one embodies winning more than Bill Belichick, the greatest American football coach of all time. Over the past fifty years, Belichick has been a man of notoriously few words, believing that a coach should keep a low profile. After he left the Patriots in 2024, he briefly became a coach without a team. He spent that year writing down the principles he learned from his father, Navy football, and from his forty-nine-year coaching career.

In the relentless cyber war, understanding that every individual and organization is a target is crucial. In this book, I offer a groundbreaking perspective on cybersecurity risk management, addressing a core issue: despite increased legislation and frameworks, massive breaches continue. Why? The problem often lies in ineffective or non-existent risk assessment and management, resulting in an ineffective cybersecurity program. Enter Heuristic Risk Management (HRM), a method I developed that is simple, intuitive, and highly effective. HRM cuts through the complexity of quantitative ...

Unlock the true potential of your SaaS business and say goodbye to outdated, top-funnel marketing tactics with Agency Killer: Maximizing SaaS Metrics. This guide dives into the key metrics that matter most, providing actionable insights to drive sustainable growth and increase customer lifetime value. Discover the secrets of bottom-funnel optimization, customer success, and retention strategies that traditional agencies overlook. Perfect for SaaS founders, growth marketers, and revenue teams, Agency Killer is your blueprint to mastering the metrics that will help you scale, retain, and ...

In this paper, I will show how the Project Management Office (PMO) can be viewed as a service provider, and in turn how service management concepts can be applied on the PMO to provide its services to the intended customers. I draw from ITIL and other service management best practices, showing how this can be applied in implementing and providing the PMO services regardless of the specific industry of the projects being implemented by the organization that the PMO is servicing, whether IT projects or others. I will first discuss the PMO services, and creating a service catalog for the PMO. ...

You built your business to create freedom—more time, more money, more control over your life. But somewhere along the way, growth turned into a grind. The success you worked so hard to achieve has trapped you in endless problems: overwhelming stress, shrinking profit margins, and a team that can’t seem to function without you. If you feel like you’re working harder than ever but enjoying it less, you’re not alone. Most service-based business owners face this struggle when scaling beyond $1M.

Dave Whorton was John Doerr's associate partner at high-flying Kleiner Perkins Caufield & Byers during Silicon Valley's big shift. After Netscape's IPO, he witnessed the VC industry pivot from a proven forty-year playbook of managing risk to something much more aggressive: Get big fast. Don't worry about profitability. Cash out and find another venture.

Stepping Up: From Valued Employee to Supervisor is your essential guide to launching your career and successfully transitioning from team member to team leader. In your hands you hold a blueprint, including the wisdom, strategies, and ideas for leading with impact. This comprehensive book covers the mental and emotional challenges of leadership, along with practical skills and strategies for success. You’ll learn to navigate leadership complexities with confidence and clarity through engaging insights and actionable advice.

In The Sweaty Startup, Nick offers listeners the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that’s obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.

In a world driven by noise, speed, and conflict, calm is your most underestimated advantage. Calm Is a Weapon is a modern, insightful analysis of The Art of War, Sun Tzu’s timeless guide to strategy and leadership. Far from a dusty military manual, this book reveals how Sun Tzu’s wisdom can be applied to your daily life—at home, at work, in business, and in moments of personal challenge. Through clear interpretations and real-world applications, you’ll learn how to: Navigate conflict with clarity instead of chaos Make better decisions through strategic observation Build influence ...

This isn’t a manual. It’s a distortion. In Safety Mutation: Information Misdirection, Jay Allen, Ph. D., continues the signal that started in Safety, In My Opinion. But this second volume in the Signal Transmission Trilogy doesn’t just deepen the message—it fractures it. When awareness enters the system, the construct doesn’t collapse. It adapts. Systems rebrand resistance. Feedback becomes theater. Data becomes doctrine.

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk.

Deploy AI commands to transform risk management, strengthen security, and ensure compliance in complex regulatory environments.

Master Project Management with Confidence – Even If You're New to the Role! Are you stepping into a project management role and feeling unprepared to lead projects, juggle timelines, or communicate with stakeholders? Do you struggle to turn theory into action while managing deadlines, people, and changing priorities? You’re not alone. Many new managers and first-time project leads face the same stress — managing expectations without the tools, training, or structure they need to succeed. But what if you had a clear, step-by-step guide that helped you go from uncertain to unstoppable? ...

A Practical Guide to ISO 22301 Documentation, Evidence & Certification Master the Compliance, Prove the Practice — Your Complete Toolkit for Passing Any ISO 22301 Audit with ConfidenceIntroduction: ISO 22301 is the international standard for Business Continuity Management Systems (BCMS), and mastering it is critical for organizations striving to maintain resilience in the face of potential disruptions. This comprehensive guide will lead you step-by-step through the processes of ISO 22301 documentation, evidence gathering, and certification. Whether you're preparing for your first audit or...

Lead with confidence and inspire your team. The Volunteer Firefighter's Playbook: Leadership is your essential guide to developing effective leadership skills specifically tailored for the challenges and rewards of the volunteer fire service. This book goes beyond traditional leadership concepts, focusing on the unique dynamics of volunteer organizations where passion, commitment, and teamwork are paramount. Inside, you'll discover how to: Inspire and Motivate: Learn the art of motivating volunteer firefighters, understanding their unique needs and motivations, and fostering a positive and ...

Reminiscences of a Stock Operator follows the remarkable life of its protagonist Larry Livingston as he begins his career in a stock brokerage firm in Boston as a teenage quotation-board boy. Here, Livingston takes a keen interest in observing stock price movements and market trends, and over time, evolves into a highly successful trader, making and losing multiple fortunes through his daring market strategies.

You are a unique and amazing person, and your life is an incredible adventure. Along the way, you may choose to pursue education and join the workforce. You want to learn valuable skills that will help you grow and thrive in your career. You dream of reaching the top of your field and enjoying a prosperous retirement. But how do you get there? It's not enough to have good grades or a fancy degree. As the legendary Peter Drucker, the father of modern management, said, you need more than that to succeed. You need to work well with others, keep learning new things, feel good about yourself, ...

The GenAI Prompt Playbook: Strategic Leadership. AI-Powered Frameworks for Executive Decision-Making. Cut through leadership complexity with 20+ field-tested AI prompts designed for strategic executives.