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Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Safety, in My Opinion is not about checking boxes or enforcing rules—it’s about waking up inside the system you're already part of. Jay Allen, Ph.D., takes you beyond compliance to uncover the unspoken agreements, the emotional weight, and the cultural rituals that shape how people show up—and why they stay silent.

The Making of a Manager: The Proven Formula for 100% Performance and Success Master the Principles of Effective Management In today’s competitive business landscape, achieving tangible results is crucial for success. However, too many managers and business owners prioritize profits and outcomes while neglecting the well-being and development of their workforce. To make matters worse, many managers are promoted simply because they were excellent at their job—not because they were trained to lead. As a result, they lack the skills, strategies, and tools needed to be truly effective. The ...

This book is written to guide business owners and founders, their supporting legal, tax, and valuation professionals, even bankers who often support the entire process. Succession planning is a powerful tool that will touch the lives of today’s owners and tomorrow’s successors, their families, and all of the clients being served by a Professional Service Provider – even your current clients’ children and grandchildren!

40 Years of Breakthrough Leadership Insights in One Extraordinary Book! From The One Minute Manager to Raving Fans, Ken Blanchard’s books have helped millions of people unleash their power and the potential of everyone around them.

No one embodies winning more than Bill Belichick, the greatest American football coach of all time. Over the past fifty years, Belichick has been a man of notoriously few words, believing that a coach should keep a low profile. After he left the Patriots in 2024, he briefly became a coach without a team. He spent that year writing down the principles he learned from his father, Navy football, and from his forty-nine-year coaching career.

As the world navigates the rapid and disruptive effects of AI, climate change, and geopolitical conflicts, the world of work, too, needs to change. Jobs are giving way to skills as the currency of work to ensure a more agile, resilient, and flexible enterprise that cannot just respond but must thrive in the face of these challenges. This pivot from jobs to skills will require us to rethink everything we know about work.

In the relentless cyber war, understanding that every individual and organization is a target is crucial. In this book, I offer a groundbreaking perspective on cybersecurity risk management, addressing a core issue: despite increased legislation and frameworks, massive breaches continue. Why? The problem often lies in ineffective or non-existent risk assessment and management, resulting in an ineffective cybersecurity program. Enter Heuristic Risk Management (HRM), a method I developed that is simple, intuitive, and highly effective. HRM cuts through the complexity of quantitative ...

Unlock the true potential of your SaaS business and say goodbye to outdated, top-funnel marketing tactics with Agency Killer: Maximizing SaaS Metrics. This guide dives into the key metrics that matter most, providing actionable insights to drive sustainable growth and increase customer lifetime value. Discover the secrets of bottom-funnel optimization, customer success, and retention strategies that traditional agencies overlook. Perfect for SaaS founders, growth marketers, and revenue teams, Agency Killer is your blueprint to mastering the metrics that will help you scale, retain, and ...

In this paper, I will show how the Project Management Office (PMO) can be viewed as a service provider, and in turn how service management concepts can be applied on the PMO to provide its services to the intended customers. I draw from ITIL and other service management best practices, showing how this can be applied in implementing and providing the PMO services regardless of the specific industry of the projects being implemented by the organization that the PMO is servicing, whether IT projects or others. I will first discuss the PMO services, and creating a service catalog for the PMO. ...

You built your business to create freedom—more time, more money, more control over your life. But somewhere along the way, growth turned into a grind. The success you worked so hard to achieve has trapped you in endless problems: overwhelming stress, shrinking profit margins, and a team that can’t seem to function without you. If you feel like you’re working harder than ever but enjoying it less, you’re not alone. Most service-based business owners face this struggle when scaling beyond $1M.

Dave Whorton was John Doerr's associate partner at high-flying Kleiner Perkins Caufield & Byers during Silicon Valley's big shift. After Netscape's IPO, he witnessed the VC industry pivot from a proven forty-year playbook of managing risk to something much more aggressive: Get big fast. Don't worry about profitability. Cash out and find another venture.

Stepping Up: From Valued Employee to Supervisor is your essential guide to launching your career and successfully transitioning from team member to team leader. In your hands you hold a blueprint, including the wisdom, strategies, and ideas for leading with impact. This comprehensive book covers the mental and emotional challenges of leadership, along with practical skills and strategies for success. You’ll learn to navigate leadership complexities with confidence and clarity through engaging insights and actionable advice.

This book is about employer health plans and everyone who swims in that pond. It is a rare and valuable resource to help employers, advisors, direct primary care practices, direct specialty care practices, hospitals, networks and many others thrive in the model of free market healthcare.

Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters. As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.

In The Sweaty Startup, Nick offers listeners the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that’s obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.

ICOR® Journey: Your Blueprint to Ultimate Productivity Are you constantly overwhelmed by deadlines, emails, and meetings? Feel like you're drowning in tasks, missing out on crucial details, and never finding time to achieve your goals? You’re not alone. Many professionals face these challenges daily. But there’s a solution: the ICOR® Journey, created for busy professionals. This guide helps you build a personalized productivity system tailored to your unique needs, helping you achieve more with less effort. ICOR® isn’t about working harder—it’s about working smarter. Whether ...

In a world driven by noise, speed, and conflict, calm is your most underestimated advantage. Calm Is a Weapon is a modern, insightful analysis of The Art of War, Sun Tzu’s timeless guide to strategy and leadership. Far from a dusty military manual, this book reveals how Sun Tzu’s wisdom can be applied to your daily life—at home, at work, in business, and in moments of personal challenge. Through clear interpretations and real-world applications, you’ll learn how to: Navigate conflict with clarity instead of chaos Make better decisions through strategic observation Build influence ...

What if your success in B2B sales had nothing to do with talent—and everything to do with systems? The B2B Habit Stack is the ultimate blueprint for Account Executives who want to close consistently, lead deals confidently, and build habits that scale. Inspired by the behavioral science of Atomic Habits and fused with real-world sales psychology, this book shows you how to turn your calendar, pipeline, energy, and mindset into a system that prints revenue. Written in the a no-fluff, high-performance tone, this book helps AEs install identity-driven routines, energy rituals, and high-...

Most entrepreneurs are their own worst enemy. They overcomplicate their business, waste time on things that don’t matter, and convince themselves that success has to be hard. But here’s the truth: business is only hard when you make it hard. In Boring Consistency, you’ll learn how to strip away the nonsense, focus on what actually drives results, and scale without the stress. No fluff. No pointless theory. Just a simple, brutally effective approach to building a business that makes money—and stays easy to run. You’ll discover: Why most of what you’re doing is a waste of time (...