Novedades

The Disney Playbook: Lessons in Business, Branding, and Global Domination Step into the magic behind the mouse with The Disney Playbook - the ultimate guide to understanding how Disney became a global empire. This book dives deep into the business strategies, branding brilliance, and innovative mindset that transformed a cartoon mouse into an unstoppable cultural force. From billion-dollar acquisitions like Pixar, Marvel, and Lucasfilm to groundbreaking moves in streaming with Disney+, every chapter unpacks Disney’s bold decisions and secret playbook for success.

In 1959, the year Terry Galloway turned nine, the voices of everyone she loved began to disappear. No one yet knew that an experimental antibiotic given to her mother had wreaked havoc on her fetal nervous system, eventually causing her to go deaf. As a self-proclaimed "child freak," she acted out her fury with her boxy hearing aids and Coke-bottle glasses by faking her own drowning at a camp for crippled children. Ever since that first real-life performance, Galloway has used theater, whether onstage or off, to defy and transcend her reality.