Novedades

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

Adjusting Claims Is Only Half the Job — The Other Half Is Earning Trust When a customer files a claim, they’re not just dealing with a process — they’re facing a disruption to their life. In that critical moment, service isn’t just helpful — it’s everything. Claims Service Guide is a practical, heartfelt, and deeply insightful exploration of what truly great customer service looks like in the claims world, from two industry veterans who’ve seen it all. Chris Casaleggio and Patrick Kelahan bring decades of field-tested wisdom to one central truth: claims professionals are in ...

Keluhan pelanggan sering kali menjadi momok para pelaku usaha. Penanganan yang tidak tepat membuat permasalahan yang seharusnya segera diselesaikan menjadi bumerang bagi para pengusaha tersebut. Buku ini memberikan sudut pandang baru dalam menyikapi komplain pelanggan dan bagaimana menghadapi Industri 4.0.

Make a Lasting Impression—Without Breaking the Bank In a noisy, automated, AI-saturated marketing world, nothing cuts through the digital fog quite like a well-hosted, face-to-face gathering. But before you break into a cold sweat over budgets, timelines, or what kind of cocktail napkins to buy, take a breath. In Champagne Vibes on a Seltzer Budget, Kevin Shirley strips away the intimidation of client events and shows business owners, entrepreneurs, and service professionals how to turn simple gatherings into loyalty-building, referral-generating machines. Whether you're an enthusiastic ...

La importancia de brindar servicios extraordinarios para fidelizar clientes. De Moises Nathan Jaime Cielak Eychenbaum.