Richard McLain
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In Search of the Obvious
- The Antidote for Today's Marketing Mess
- De: Jack Trout
- Narrado por: Sean Pratt
- Duración: 6 h y 42 m
- Versión completa
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General4 out of 5 stars 96
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Narración:4.5 out of 5 stars 35
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Historia4.5 out of 5 stars 34
To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.
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4 out of 5 stars
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Excellent Marketing Book
- De Richard McLain en 11-30-09
- In Search of the Obvious
- The Antidote for Today's Marketing Mess
- De: Jack Trout
- Narrado por: Sean Pratt
Excellent Marketing Book
Revisado: 11-30-09
I have listened to most of the marketing books on Audible and most have fallen short of my expectations. This one, however, is a great take on what's going on in the current marketplace as well as offering suggestions on how to fix it. There are several current real world case studies as well as examples from marketings past. This book is worth way more than 6 hours of your time and 1 credit.
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esto le resultó útil a 6 personas