Max
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The New York Times Pocket MBA: Growing and Managing a Business
- De: Kathleen R. Allen Ph.D.
- Narrado por: Eric Conger
- Duración: 1 h y 32 m
- Versión completa
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General3.5 out of 5 stars 21
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Narración:4 out of 5 stars 4
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Historia4 out of 5 stars 3
Learn the 25 keys in managing the growth of a business, including identifying your company's competitive advantage, implementing a total quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture. Part of The New York Times Pocket MBA Series.
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3 out of 5 stars
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A bit superficial
- De Max en 01-12-04
A bit superficial
Revisado: 01-12-04
Although this is an introductory book it suffers from an overly breathless style which makes it sound more like a pep talk by a team coach than an exposition if MBA standard. It may make a morsel of good listening for a small business owner who faces expansion, but not really the MBA preparation I was looking for. Worth listening to, at the reasonable price, however. Oh, and the book is shorter than three hours. While all of the book is there, it seems to have been misrecorded from the original tapes and restarts halfway through.
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esto le resultó útil a 8 personas
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The New York Times Pocket MBA: Sales and Marketing
- De: Michael A. Kamins Ph.D.
- Narrado por: Grover Gardner
- Duración: 2 h y 4 m
- Versión completa
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General3 out of 5 stars 47
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Narración:4 out of 5 stars 10
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Historia4 out of 5 stars 9
Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.
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4 out of 5 stars
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Well pitched for the prospective MBA student
- De Max en 01-12-04
Well pitched for the prospective MBA student
Revisado: 01-12-04
Kamins illustrates principles with tangible examples and keeps the tone light. I felt like I was privileged to be attending an introductory lecture on an MBA course given by an approachable and communicative teacher. Gardner's avuncular reading is a fine match and very listenable. If Audible offered a longer Kamins/Gardner text on this subject I'd buy it.
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esto le resultó útil a 15 personas