Jim H
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- De: Mark Schaefer
- Narrado por: Mark Schaefer
- Duración: 5 h y 25 m
- Versión completa
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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Great Book Mark. Thanks for writing it.
- De Stan Bush en 09-22-24
- Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- De: Mark Schaefer
- Narrado por: Mark Schaefer
Another powerful book
Revisado: 04-22-23
Mark is one of my favorite authors. He has written many books that can transfer a business AND a person. This is another of his books that I will read again and again. -izzy House
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- De: David Meerman Scott
- Narrado por: Stephen Bowlby, David Meerman Scott
- Duración: 16 h y 51 m
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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
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Nuts and bolt of marketing
- De Jim H en 11-01-22
- The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- De: David Meerman Scott
- Narrado por: Stephen Bowlby, David Meerman Scott
Nuts and bolt of marketing
Revisado: 11-01-22
This is another wonderful book by David Meerman Scott. I am a fan and have read previous editions of this series (plus many others) and he delivers a comprehensive look at marketing basics. It gave me a to-do list that will help me be more effective. I highly recommend this book and all of his others.
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Choose Your Story, Change Your Life
- Silence Your Inner Critic and Rewrite Your Life from the Inside Out
- De: Kindra Hall
- Narrado por: Kindra Hall
- Duración: 8 h y 37 m
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Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings.
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Not worth a credit
- De dale en 01-02-23
- Choose Your Story, Change Your Life
- Silence Your Inner Critic and Rewrite Your Life from the Inside Out
- De: Kindra Hall
- Narrado por: Kindra Hall
WOW! Another amazing read that transforms my life
Revisado: 01-16-22
One of my favorite books is Kindra Halls's book Stories that Stick. When I saw this one on pre-order, I didn't hesitate to order it. I didn't even read what it was about because I can't get enough of her work. I am also an author and released my first book in October. Stories that Stick was a transforming read during my writing and the valuable lessons will be applied to my next writings.
I was on my way to a conference and it popped onto my list. I read the whole thing on the trip. WOW! I was not expecting a book that would help rewrite ME. It resonated deeply with some of my struggles with confidence and I will be rereading it more slowly while I implement her suggestions. Where one book helped write my book about the space industry, this one will help write my story about me.
I highly recommend any of her books including this one. Thanks, Kindra!
-izzy House
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esto le resultó útil a 3 personas
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Casual Space
- De: Beth Mund
- Grabación Original
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Historia
Let’s talk SPACE, and let’s keep it casual. Nothing too technical. Stories that inspire. As a former NASA Public Affairs Officer, let be serve as your guide. I’ll provide conversations that are both interesting and fun. Each weekly episode brings a new, fresh discussion on a variety of space topics & stories. The universe is pretty big, so there’s always something new to discover! Join me and find YOUR inner space geek on Casual Space!
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Great Guests, great interviews
- De Jim H en 11-23-21
Great Guests, great interviews
Revisado: 11-23-21
This is a great podcast. I enjoy all of the episodes and learn so much about space.
-izzy
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Winfluence
- Reframing Influencer Marketing to Ignite Your Brand
- De: Jason Falls
- Narrado por: Jason Falls
- Duración: 7 h y 18 m
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Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.
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People that influence versus influencers
- De Jim H en 05-06-21
- Winfluence
- Reframing Influencer Marketing to Ignite Your Brand
- De: Jason Falls
- Narrado por: Jason Falls
People that influence versus influencers
Revisado: 05-06-21
This book is full of good advice about accessing people of influence in your marketing strategies. This book is different because it differentiates influencers from people of influence. This includes arenas offline as well as online. There are worksheets for accessing people of influence and determine their fit for your plans. I listen to his weekly show and this book is chocked full of good stuff. Highly recommend. -izzy:)
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Cumulative Advantage
- How to Build Momentum for Your Ideas, Business and Life Against All Odds
- De: Mark Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 4 h y 46 m
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At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
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Another Great Book From Mark!
- De Ross Quintana en 09-20-22
- Cumulative Advantage
- How to Build Momentum for Your Ideas, Business and Life Against All Odds
- De: Mark Schaefer
- Narrado por: Mark W. Schaefer
Inspiring
Revisado: 03-19-21
I enjoyed this book. It was inspiring and I will be rereading it, just like I do his other books. This author is one of my favorite authors and he did not disappoint with this book. It was enlightening how much advantage we come by due to circumstance and how much is our effort. It has a lot of great advice and can enhance your appreciation for the gifts that you inherit. Great book to better your point of view.
-izzy
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Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 7 h y 33 m
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In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
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Known Worked for Me
- De Faith en 04-17-17
- Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
I read it twice in a row
Revisado: 08-26-17
What made the experience of listening to Known the most enjoyable?
Full of insights that get your mind thinking. Stories and examples when you needed them
What was one of the most memorable moments of Known?
All of it
Have you listened to any of Mark W. Schaefer’s other performances before? How does this one compare?
No, but I just ordered another one.
If you were to make a film of this book, what would the tag line be?
Inspiring to shift your place
Any additional comments?
I plan to read it three times and buy the book to scribble notes in.
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