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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
- Duración: 3 h y 37 m
- Versión completa
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General4 out of 5 stars 181
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Narración:4 out of 5 stars 154
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Historia4.5 out of 5 stars 151
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
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5 out of 5 stars
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Great nibbles
- De L. Pelto en 09-21-16
- The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
changing the way we look ar business
Revisado: 04-17-17
Lots of things to chew on after listening to this. will be listening again to digest everything!
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