OYENTE

Howard

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Worthwhile

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4 out of 5 stars

Revisado: 01-17-10

I thought this was useful. It's nice to see how a small business overcame the odds and made a difference. Ari doesn't doesn't brag about how he's the equivelent of the second coming like so many other business books. He readily admits that Zingerman's doesn't meet all the ideals they aspire to reach, but you can hear the sincere desire to contiously strive to be the best he and his team can be. I was also surprized to learn just how he was able to grow a tiny deli into a whoel series of related food businesses with 500+ employees and $30M in sales - all while staying in Ann Arbor, MI.

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