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Start Telling People
- The Guide to Marketing Strategy and Brand Building for Future-Defining Startups
- De: Chris Matthews
- Narrado por: Chris Matthews
- Duración: 5 h y 31 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.
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5 out of 5 stars
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Good read for operators and entrepreneurs
- De Amazon Customer en 07-17-24
- Start Telling People
- The Guide to Marketing Strategy and Brand Building for Future-Defining Startups
- De: Chris Matthews
- Narrado por: Chris Matthews
Good read for operators and entrepreneurs
Revisado: 07-17-24
This audiobook has been such a great read for me as an entrepreneur with an engineering background.
I appreciate Chris's vast coverage of the startup marketing landscape, especially as we seek to transform our design and engineering venture into an actual business with backers and customers.
I also love the stories, guest contributors, and sharp humor abundant in this book!
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