OYENTE

Fumi Watanabe

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A great read, not just for designers

Total
5 out of 5 stars
Ejecución
5 out of 5 stars
Historia
5 out of 5 stars

Revisado: 12-11-22

Mauro, a design philosopher, a savvy exec, a thinker, and a visionary founder of PepsiCo Design and Innovation Center, gives practical guides based on his loved-in experiences.
I’m exactly at half-way point of reading his new book. I love books written by futurists and innovators, and I thought this would be an equally intriguing contents of vision, foresight, experimentations, and personal growth. It didn’t disappoint! Mauro’s chapters validate the unique magic that innovative people and their mindset bring to big organizations, and takes the conversation beyond design and commerce. I’ve listened to him speak before, but this book is not a repackage of his designer sound bites. This is a well constructed humanistic analysis, an eloquent reflection of how to transform an organization through the unique power of people and their imagination.

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