Terrible snake

The best trading book I’ve ever read

Revisado: 08-26-22

Wow. This book is 100 years old and by far the best book I’ve ever read on trading and I’ve read a lot. Anyone who complains this book doesn’t teach strategies hasn’t been in the market long enough to understand the psychology required to trade. Billions of dollars would have been saved in the markets had uneducated investors took the time to read this book before investing a cent.

This book is more relevant today than ever before!!

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Loved it.

Revisado: 01-05-22

An amazing, moving story. Just read untethered soul before this book and now I want to reread it with more seriousness and dedication after hearing this story. It’s long but it’s worth it. This story is incredible.

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The worst book on advertising

Revisado: 07-22-17

The fact that this book got such good reviews excites me. It tells me 99% of people know nothing about advertising.

This book is a perfect example of how too much academic schooling does not belong in business.

As I listened I couldn't help hearing Claude Hopkins, when asked to review an academic program on advertising say, "this should be burned. A young man will spend 4 years learning this and another 12 unlearning it."

Or Roy H. Williams saying, "Many big advertisers care more about awards and creativity than results than make money."

I can tell this writer has never actually written an ad before. He may have helped create a campaign with his psychology knowledge, but never has actually written one.

I imagine him passing all his "statistics" to the copywriters as they roll their eyes and say huh huh.

Do you want to waste all your ad budget on irrelevant case studies that are so small they probably can't even be duplicatable?

Then read this book.

Audible doesn't have very many books on advertising, but I would start with the two authors I quoted above. Especially for anyone in the real world of advertising.

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esto le resultó útil a 12 personas

An amazing book learning the life of an advertiser

Revisado: 07-22-17

Listen to it. Then listen to it again. I loved this book and learned much on advertising.

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The best book on advertising

Revisado: 06-30-17

This is my new bible on advertising. It's about radio ads but if you learn what's in this book you will know more than 99% of online marketers.

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esto le resultó útil a 2 personas

How to lose $5.46 and 1 hour of your life guaranteed.

Revisado: 06-17-17

After reading this book my copywriting has greatly been injured. I wouldn't give this away to my worst enemy.

If you want to learn how to spend years struggling and wondering why you're not making any money then this is a must read.

How can someone write a book on copywriting that really sucks at copywriting?

I just don't know...

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