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Dethroning the King
- The Hostile Takeover of Anheuser-Busch, an American Icon
- De: Julie MacIntosh
- Narrado por: Joyce Bean
- Duración: 12 h y 57 m
- Versión completa
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General
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Narración:
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Historia
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
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Good Story but Narration Can be Annoying
- De Ken en 10-21-11
- Dethroning the King
- The Hostile Takeover of Anheuser-Busch, an American Icon
- De: Julie MacIntosh
- Narrado por: Joyce Bean
Great story of an iconic American company
Revisado: 03-12-15
The book overall was fantastic. I had to read this for a class, and ended up really enjoying it. At times, the book is a little slow, but it is necessary to really understand the full depth of the relationships present, the environment the company was operating in, and the fantastic impact this company had on various entities, politically, socially and economically.
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