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Selling Is Hard. Buying Is Harder.
- How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
- De: Garin Hess
- Narrado por: Gary Tiedemann
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 8
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Narración:5 out of 5 stars 5
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Historia4 out of 5 stars 5
Sales teams can shorten the sales cycle by as much as 68 percent when they learn to equip their champion - the people promoting their solution inside the target account - using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.
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3 out of 5 stars
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Good content sprinkles
- De Kyle Engle en 02-06-24
- Selling Is Hard. Buying Is Harder.
- How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
- De: Garin Hess
- Narrado por: Gary Tiedemann
Interesting insights on buyer psychology
Revisado: 03-15-23
This book is a bit salesy in spots but that shouldn’t be a surprise. Despite that it offers interesting buyer psychology insights along with clear suggestions and recommendations for how to accommodate buyers and their needs in ways that are efficient and effective.
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