Anónimo
- 1
- revisión
- 0
- votos útiles
- 1
- clasificación
-
The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- De: David S Duncan
- Narrado por: David S Duncan, Terrence Kidd
- Duración: 4 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 35
-
Narración:4.5 out of 5 stars 29
-
Historia4.5 out of 5 stars 29
Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why.
-
5 out of 5 stars
-
Story with a valuable lesson
- De Arvin en 04-26-25
- The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- De: David S Duncan
- Narrado por: David S Duncan, Terrence Kidd
So much more than I thought I would get!
Revisado: 11-04-21
I bought this book expecting getting some ideas about what to ask and how to ask customers questions and I did get that but I got so much more! I got a whole system about learning how to interact and interview customers to get answers about what customers want, why they behave in the ways that they do and why customers leave. A gem of a book.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña