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Tribes
- We Need You to Lead Us
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 3 h y 42 m
- Versión completa
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General4.5 out of 5 stars 6,447
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Narración:4.5 out of 5 stars 5,049
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Historia4.5 out of 5 stars 5,004
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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Get to the point!!!
- De Katie en 02-26-09
- Tribes
- We Need You to Lead Us
- De: Seth Godin
- Narrado por: Seth Godin
Best book I ever read on leadership
Revisado: 09-28-18
Seth really dismistify leadership as simply a committed decision to lead. No fancy formulas or detailed plans or research but simply that: a leader is someone who cares enough about a tribe (group of people with a shared interest or concern) to give them a voice and a platform to communicate and organize. Brilliant.
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
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General5 out of 5 stars 12,297
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Narración:5 out of 5 stars 10,460
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Historia5 out of 5 stars 10,390
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
- Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
Storytelling to grow your business. Genius Idea
Revisado: 09-21-18
This books brings together storytelling and branding in a practical, simple and refreshing way. If Content is King, Storytelling gives the King the authority to rule! Content Marketing is what all marketers talk about. The hard thing is how to constantly find content that is fresh, helpful and relevant to keep customers engaged and buying. This book gives practical solutions in doing just that. It uses the storytelling principles (character, conflict, resolution, etc) as a framework to portrait your company as the "guide" in the customer "hero" journey. Highly recommend this book!
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Chief Marketing Officers at Work
- De: Josh Steimle
- Narrado por: DJ Holte
- Duración: 13 h y 19 m
- Versión completa
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General4.5 out of 5 stars 87
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Narración:4 out of 5 stars 75
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Historia4 out of 5 stars 74
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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5 out of 5 stars
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Eye Opening and Helpful
- De Mike en 04-26-17
- Chief Marketing Officers at Work
- De: Josh Steimle
- Narrado por: DJ Holte
Great insights from marketing executives
Revisado: 06-29-17
This book groups a couple dozen of interviews with CMO of large companies where they talk about personal career, marketing industry in general, philosophy on how to build and run teams, etc.
great format. Similar questions are asked across interviews so it is possible to compare on CMO To another. The part I appreciated the most was when they talk about their path to executive level; which school they went to, first jobs and their whole career path. Also insightful is to know how marketing teams are organized.
Highly recommended reading if you want to learn how marketing executives think and how marketing teams work
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