JD

Learning how to write a book is easy. Learning how to write a book that doesn't suck and can actually make you money - and set you up for a full-time writing career is harder.

But it's nowhere near impossible. And it's far more doable than you can imagine. The trouble is, most books offering tips on how to write a book fail to address two key considersations: 1) Most self-published nonfiction books suck. 2) It's almost impossible to make a living from one self-published nonfiction book.

Interpreting people by understanding the verbal and non-verbal cues they give us can provide something beyond a superficial reading of their behavior. Adding psychology to a sociological analysis of human behavior provides a broader, deeper pool of information, especially when seen through the lens of communication. When we're able to interpret people where they stand, it's possible to exploit the information they freely offer and steer them toward our desired outcome.