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Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 53
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Historia4.5 out of 5 stars 53
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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3 out of 5 stars
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nothing special
- De KwikC en 04-03-23
- Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
A ticket to the inner circle of marketing experts!
Revisado: 04-21-22
This book gives just the right amount of detail to tell the story well while also leaving room to apply that knowledge to many products in almost any industry. Well written with the knowledge that only comes from a long and challenging career during a crucial time in the tech industry. The author walks you through the strategy that was used to win in marketing for both big and small industry players. Loved is obviously valuable information for marketing professionals but I would argue it can help other divisions like finance and operations work in better harmony with the strategic company vision. Bravo!!!
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