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Joe Arneson's ordinary life is upended by troubling dreams of himself as a different man in another place and time. It isn't until he visits his estranged grandmother, Pearl, in her Wisconsin hometown that a startling connection emerges. Drawn into his family's past, Joe discovers secrets weighing on the old woman's soul: the tragic death of her sister Alice a half century ago and its ripple effect on all who loved her.

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.