Bryan Cassady
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- De: Bob Gilbreath
- Narrado por: Bruce Reizen
- Duración: 9 h y 45 m
- Versión completa
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General4 out of 5 stars 79
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Narración:4 out of 5 stars 26
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Historia4 out of 5 stars 29
This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.
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5 out of 5 stars
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Great marketing insights and valuable takeaways
- De Olaf en 12-28-10
- The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- De: Bob Gilbreath
- Narrado por: Bruce Reizen
Too basic to be useful
Revisado: 03-05-11
I had high hopes for the book. Unfortunately it never really got off the ground. The analysis and thinking was low level and stayed that way...
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