Chris Waterguy

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Growth is a fundamental human need. It is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress. Yet many people find their growth stalled at some point. In The Laws of Lifetime Growth, Dan Sullivan and Catherine Nomura offer 10 simple laws that everyone can use to keep a fresh, innovative perspective on their lives and the world around them.

This urgent and eye-opening book makes the case that protecting humanity's future is the central challenge of our time. If all goes well, human history is just beginning. Our species could survive for billions of years - enough time to end disease, poverty, and injustice, and to flourish in ways unimaginable today. But this vast future is at risk. With the advent of nuclear weapons, humanity entered a new age, where we face existential catastrophes - those from which we could never come back.

Finish What You Start is a unique deep dive into the psychology and science of accomplishment, productivity, and getting things done. It takes a thorough look at why we are sometimes stuck and gives detailed, step-by-step solutions you can start using today. Every phase of finishing and following through is covered, and even productivity pros will be able to learn something new. Above all else, this is a guide to better understanding your brain and instincts for optimal results.

Here's the hard truth about leadership: It either forces you to get stronger or it slowly destroys your life. There is no in-between. Kevin Lawrence has discovered 17 habits that allow any leader to transcend the perils of success and keep achieving - habits that have already helped hundreds of CEOs and executives become stronger and more resilient.

Procrastination is an almost universal human experience. While many people attribute procrastination to laziness or a lack of drive, our real motivations to push back and delay important activities and decisions are more complicated than personal weakness. The truth is that humans are well-adapted for basic survival, but they are not so great at managing the stresses and expectations of modern life without a little help.

Animals are the direct product of their environment. They reactively evolve over time based on external circumstances. The process of their evolution is slow and random. Human beings are the indirect product of their environment. Although the environment is the medium through which humans adapt and evolve, our choices determine our environments. This is the fundamental difference. We get to decide the course and intensity of our personal evolution by intelligently designing our environments.

In 37 Ways to Boost Your Coaching Practice, Steve Chandler shows just what steps to take - and the 17 lies to avoid - to give your prospective clients a powerful experience of the work you do. Learn to fill your practice by moving beyond coaching-as-a-concept. Creating clients happens one coaching conversation at a time, one true connection at a time.

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

The Divided Mind is the crowning achievement of Dr. John E. Sarno's long and successful career as a groundbreaking medical pioneer. While his earlier books dealt almost exclusively with musculoskeletal pain disorders, here Dr. Sarno addresses the entire spectrum of psychosomatic (mind-body) disorders.