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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- De: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrado por: Stephen R. Thorne
- Duración: 6 h y 37 m
- Versión completa
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General4.5 out of 5 stars 94
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Narración:4.5 out of 5 stars 80
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Historia4.5 out of 5 stars 79
Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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1 out of 5 stars
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Don't waste your time on this book
- De Video Guy en 11-08-18
- No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- De: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrado por: Stephen R. Thorne
Terrible waste of time, this is the epitome of anecdotal BS
Revisado: 07-24-23
I do not know what these positive reviews are listening to. This book is filled with anecdotes without any attempt to abstract the one off successes into principles or systems or even tactics that you can implement in a different context. There are no takeaways, few explanations of jargon, and a smug built in assumption that you’ve read at least half a dozen other “No BS titles”.
The book does provide the strategy of writing a book so you seem like an expert without being one and at least they practice what they preach.
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