Edward

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Michael C. Reichert draws on his 30 years of experience researching the process by which boys become men to provide a road map for parents and educators who hope to help the boys they love and care about grow into strong, emotionally intelligent, and compassionate men.