Steve Kwan

Useless

Revisado: 04-17-08

I bought this book hoping for insight into modern marketing, and was sorely disappointed.

Punk Marketing doesn't really tell you anything useful. The authors keep insisting that "there's a new way of marketing" and "old media is dead," but they don't actually tell you WHAT is so new or HOW to implement it yourself.

The book provides several examples of successful "21st-century" marketing campaigns - few of which I'd ever heard of, so they don't seem that successful - but unfortunately, no details are provided on HOW these campaigns were executed. That would have been far more interesting and useful.

The authors read the book themselves, and their delivery is absolutely horrible and flat. In particular, their attempts at injecting humour into the book fall completely short. The jokes are so unfunny and poorly delivered that at first I wasn't even sure if they were jokes. The British guy's voice grates on my nerves.

I hate to be the guy who writes a one-star review and has nothing but negative things to say, but this book really deserves it. If you're looking for insight into modern marketing, look somewhere else - anywhere else.

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