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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- De: Brad Flowers
- Narrado por: Al Kessel
- Duración: 4 h y 54 m
- Versión completa
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General4.5 out of 5 stars 9
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Narración:4.5 out of 5 stars 8
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Historia4.5 out of 5 stars 8
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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5 out of 5 stars
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Can't recommend highly enough!
- De Sean en 09-20-23
- The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- De: Brad Flowers
- Narrado por: Al Kessel
Can't recommend highly enough!
Revisado: 09-20-23
As someone who had been in the process of naming my business for longer than I care to mention, following Brad Flower's The Naming Book has been the catalyst I needed to get me over the finish line. Brad Flower's book provides practical, deep and well thought out steps and exercises to brainstorm and eventually choose a name! Throughout this process, our team was able to generate hundreds of possible names, expand our cognitive reach beyond our own English language knowledge, and ultimately narrow down the possible names (with purpose) to our final chosen name. After trying and failing many times, it is such a relief to be on the other end with a name we are proud of that will be with me for years to come.
We want to thank you for this wonderful book! We can’t recommend highly enough!!
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